This post will cover how sellers can drive traffic to Amazon listings without Amazon Ads. Amazon offers multiple tools and resources that sellers can utilize to increase the viewability and traffic their products get such as merchandising techniques, promotions, and off-platform marketing. Let’s face it, Amazon Ads can be expensive. Lucky for Amazon sellers, there are a suite of resources to drive traffic to Amazon listings without spending any money on Ads. When sellers take advantage of the resources available, not only will customers be able to find their products more efficiently, but they will also be able to fully understand the value points that each product provides. If you can drive traffic and convert it to sales without the cost of spending on Amazon Ads, you will have a more profitable selling experience. This post will show you how to drive traffic to Amazon listings without Amazon Ads by best practices from merchandising, promotions, and sending traffic outside of Amazon to your listings.
Why Won't My Submitted Amazon Content Display?
This blog post covers what to do if you have submitted content to Amazon and it is not displaying. Amazon sellers face the continual task of uploading content to their product listings to ensure customers have all the information they need to make a purchase. However, sellers can face an issue where the content does not display as it was submitted or expected to display. In this post, we will discuss why content display issues happen, and what steps you can take to remediate the issues. We’ll explain how Amazon selects the content to display, the important role of Brand Registry, and specific troubleshooting techniques to get your content live. For you as a seller, ensuring you have accurate content builds brand trust and ensures your customers have the information they need about your product. For Amazon, it ensures a better customer experience, and it can reduce the chance of returns and complaints. For Amazon customers, accurate and detailed content on Amazon helps them make informed purchasing decisions. When content doesn’t display correctly, it can lead to various problems. Sellers may experience a loss of customer trust, reduced visibility, and even missed sales opportunities. Without accurate content, Amazon as a marketplace may face an increase in customer complaints and returns, which affects the platform's reputation. For customers, inaccurate or missing content can result in confusion, fewer purchases, negative reviews, or higher return rates.
Complete Guide to Amazon Video Requirements 2024
This post is the complete guide to Amazon video requirements in 2024. We'll cover the unique requirements for merchandising videos across five key areas on Amazon: product detail pages, Premium A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. Incorporating videos into your content will improve the experience you’re providing shoppers. Videos help increase sales, reduce returns, and drive customer engagement because they showcase information about a product that an image or description can’t portray. Knowing the specific requirements for each use case can help expedite your video submission process.
How Amazon Sellers Can Reach Customers Using Rufus
This is a practical guide for how Amazon sellers can reach customers using Rufus and other Amazon AI tools. Rufus is the AI-powered shopping assistant available to Amazon customers that is designed to help save time and make more informed purchase decisions by answering a variety of shopping questions. As an Amazon seller, it is important to understand how customers shop in order to better reach your customers. AI tools are becoming more prevalent and normal as an avenue for shopping so sellers should consider not just the Amazon Search Bar but the other ways customers are engaging with your brand. By approaching Amazon Rufus from a seller’s perspective, you will set yourself apart from your competitors by capturing this growing trend of shopping behavior. This post will cover what Amazon Rufus is, a practical guide for how sellers can reach Amazon customers using Amazon Rufus, and other Amazon AI tools for Amazon Sellers.
Change Your Storefront Link Name on Amazon
Have you ever wondered how to get a personalized storefront URL link or how to change your Amazon Storefront link name on Amazon? Having a proper URL link that navigates to your Amazon store that lists your brand name is important for your success on Amazon. In this blog post, we will guide you through the process of changing your Storefront Link name on Amazon. By customizing your storefront link, you can improve your brand visibility and create a direct path for customers to explore your product offerings on Amazon. As a seller, the ability to update the Storefront Link name ensures you can protect your brand image on Amazon and create a clear and easy way to navigate to your storefront. This benefits the end Amazon customer as they can find the products they are looking for, browse and learn about your products, and make a purchase. If your storefront link is generic or outdated it can result in decreased visibility and lost sales opportunities. Throughout this blog post, we will guide you through the step-by-step process of updating your Storefront Link name on Amazon. Additionally, we'll discuss what to do if you encounter challenges or if the changes to your Storefront don't work, and how to get your products added to your Store.
Selling On Amazon Using Generative AI
Selling on Amazon using generative AI is a new frontier of opportunity for brands and manufacturers to merchandise and advertise their products. Generative AI is a type of artificial intelligence where software is able to produce new text, images, and audio with a provided input. Amazon announced a few new tools to help brands provide better content for Amazon customers in the form of more engaging product images and more effective product detail pages. For Amazon Sellers, this creates a unique opportunity to potentially save on image generation costs (not having to put together a professional photo shoot) and writing more engaging text copy. Generative AI can be a sales driver if the content that is created helps convert impressions and clicks into more sales and new ways to engage with customers. This post will explore what generative AI is and how Amazon is using it to provide tools to sellers that can help them create more engaging ads and product listing content for Amazon customers.
Sell B2B on Amazon with Amazon Business
Sell B2B on Amazon with Amazon Business as a brand or manufacturer to reach a huge market of buyers. Amazon Business is the B2B marketplace on Amazon, which provides business customers with specific pricing, unique product selection, and the convenience of Amazon. For Amazon Sellers, this creates an amazing merchandising opportunity to increase sales and reach a different type of Amazon customer. If sellers fail to offer B2B pricing, they may lose out on this unique market share. Amazon states that there are millions of sales opportunities selling B2B on Amazon including “+50% of the $10 billion annualized global sales are made by third-party sellers with 1 million business buyers worldwide”.
Amazon Brand Tailored Promotions
Amazon Brand Tailored Promotions is a Seller Central tool that lets Brand Registered sellers provide exclusive, targeted promotions to Amazon customers. Sellers select an audience (a cohort of customer segments that includes brand followers, past and prospective customers) and a percentage off, which shows a discount badge on the search results page, product detail page, and promotion shopping page exclusively for that audience. This Amazon merchandising promotion opportunity lets you reward loyal Amazon customers and convert potential buyers that may not have purchased into new customers.
Amazon Posts
Amazon Posts is an incredible Amazon Merchandising tool to showcase your products and capture the attention of potential Amazon customers. In this blog post, I will explain what Amazon Posts is, how to use it and how posts can increase brand visibility and engagement. For Brand Registered Amazon sellers, Amazon Posts offers increased brand visibility on the platform, allowing you to stand out against intense competition. For Amazon, incorporating Amazon Posts has lead to an improved customer experience by offering customers more visual and engaging content. Amazon Posts can boost sales by encouraging customers to explore brand’s curated feed. This lets customers discover new brands and products, learn more about products, increasing their satisfaction and loyalty. Amazon Sellers face limited brand exposure and struggle to differentiate themselves if they don’t use Amazon Posts. Without Posts, customers may miss out on discovering exciting new brands and products, limiting their shopping experience on Amazon. This blog post will what Amazon Posts are, How to Create them, Post Metrics and Best Practices.
Complete Guide to Amazon Image Requirements
The goal of this post is to compile a complete guide to Amazon image requirements. For Brands selling on Amazon, the quality of your images makes a significant impact in capturing the attention of customers and driving conversions. We will explore the unique requirements, essential tips and insights for merchandising images across five key areas on Amazon: product detail pages, A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. By following these guidelines or sharing with your photographer, you can enhance your product's visibility, engage customers, and create a compelling visual experience that leaves a lasting impact. This will create a better shopping experience, better conversion percentages, and more sales for in your Amazon store.
Amazon A/B Split Testing Using Manage Your Experiments MYE
Amazon A/B listing testing using Manage Your Experiments (MYE) can be used by brands and manufacturer selling on Amazon to test assumptions about how to position and communicate your product's value and merchandising on Amazon. A/B testing is a powerful tool that can be used to validate or discredit these assumptions and improve the performance of your Amazon listings.