Deciding upon a title for your products may seem straightforward, but there are many factors to consider when choosing an effective title. This post is about how to write the best title for the products you sell on Amazon in 2025 and beyond. A product title is one of the few items that show up on a search results page, so its importance cannot be overstated. Titles also play a role in advertising, and can improve your efficiency and performance there as well. The title is a place where sellers need to be succinct and efficient in explaining exactly what the product is and what its use-cases are. A bad or misleading title can result in customer confusion, which hurts your click through rate and sales. This post will cover Amazon’s new product title requirements, tips for writing the best title, and ways to continuously improve your titles.
Amazon A/B Split Testing Using Manage Your Experiments MYE
Amazon A/B listing testing using Manage Your Experiments (MYE) can be used by brands and manufacturer selling on Amazon to test assumptions about how to position and communicate your product's value and merchandising on Amazon. A/B testing is a powerful tool that can be used to validate or discredit these assumptions and improve the performance of your Amazon listings.