Several Goat Consulting team members attended the Amazon Accelerate 2024 conference in Seattle last week. This was a great experience for us to learn about new and exciting programs across merchandising, fulfillment, advertising, reporting, and the Amazon customer experience. We were able to meet with Amazon employees and from our Seller Central partner networks from the Agency New Seller Success Team, Veeqo, and Buy with Prime. A major theme from the conference is that Amazon is continuing to invest in technology to enable Amazon sellers and partners to grow and reach customers in new and unique ways. The conference left us invigorated to apply new best practices and product features for our clients. Here is a recap of some of the new programs and features announced at Amazon Accelerate 2024.
Goat Consulting Named a 2024 Fast 50 Minneapolis St Paul Business Journal Fastest Growing Private Company in Twin Cities
Why Work With an Amazon Marketing Agency
The purpose of this post is to outline why your brand or manufacturing company should work with an Amazon management, marketing, and advertising agency. The most prominent theme I want to reiterate with this topic is that you should focus on what you are best at, your core competency, and outsource all other non-value-added activities (keep reading! This will be outlined in a story from Jeff Bezos about breweries building their own power generators). At Goat Consulting, we continue to find the clients that have the best success and accomplish their goals selling on Amazon are the ones that have a laser focus on their core competency and hire out services in the areas they could be better with. This can be applied to manufacturing or products, shipping, IT, HR, finance, and other areas of business, but for the sake of this post I want to focus on the management, marketing, and advertising aspects for selling on Amazon and why you should hire an Amazon marketing agency. This post will revisit the topics of focusing on your expertise, value of Amazon marketing agencies, and how Goat Consulting can help you accomplish your goals selling on Amazon.
Amazon FBA Fee Changes for 2024
Amazon recently announced the Amazon FBA fee changes for 2024. Understanding Fulfillment by Amazon’s current fees and costs is key to informing pricing and inventory management decisions. In 2024, Amazon will implement fee changes focused on improving fulfillment service and speed to customers while reducing collective cost. Amazon FBA Fees will continue to remain on average 70% less expensive than comparable two-day ship methods. There will be an increase in granularity of fee structures this year to offer a more tailored cost structure to each Amazon Seller. Understanding these metrics is important for meeting your sales, cost, and profitability goals in 2024. In this article we will discuss year over year changes for common FBA fees and costs like FBA Fulfillment Fees, Storage Fees, Long Term Storage Fees and Removal Fees as well as some new program features for 2024.
Amazon Accelerate 2023 Connect With Goat Consulting
Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.
How to List a Product on Amazon Without Brand Registry 5665 Error Code
This article describes what the 5665 error code is and how to list products without being brand registered on Amazon. We will discuss what the 5665 error is and explain exactly what the error message is saying. Next, we will describe how to list your products without brand registry in order to resolve the 5665 error. This will include information about what you need to provide to Amazon. We will finish by outlining the basic steps and summarizing best practices for resolving the 5665 error code.
Increase Restock Limit with FBA Capacity Management System
Amazon has announced a new and improved FBA capacity management system to help sellers manage their Fulfilled by Amazon (FBA) inventory. The new capacity manager is designed to give sellers greater capacity limits, more control, and visibility over their inventory and supply chain. The easiest way to keep sales consistent is by consistently being in stock. Not only will it drive more sales but it will also make it easier to plan your cash flow in the future. Lastly, by managing your inventory correctly you will save money by not overpaying for storage fees.
How to Set Up an Amazon Merchant Fulfilled Shipping Template
As a seller on Amazon it is important to properly know how to set up an Amazon merchant fulfilled shipping template. The Amazon merchant fulfilled shipping template is the settings on the back end of Amazon Seller Central that Amazon sellers can create and assign to product listing offers that indicates the price and shipping expectations for Amazon customers. When Amazon shipping templates are set up correctly, Amazon customers have clear expectations when their order will arrive which will make for a better customer experience, more repeat business, and better Amazon product and seller reviews. For sellers, when the merchant fulfilled shipping templates correctly, the right amount of money is charged to the customer for shipping and the correct time is allowed for sellers to pick, pack, ship and time allotted for delivery. If an incorrect strategy around the shipping template is implemented, it can create a poor customer experience through a lost buy box, late delivery, incorrect charging of shipping, or unappealing merchandising offer to customers. This post we will touch on different strategies for Amazon merchant fulfilled shipping templates, Amazon shipping settings automation, and how to set up an Amazon merchant fulfilled shipping template on Seller Central.
How to use Amazon Listing Quality Dashboard and Reports
As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The listing quality dashboard and report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may be unique to the category and difficult to discover without the dashboard. Submitting this additional information helps Amazon.com and customers better understand your product.
How to Decide Your Amazon Ads Budget
A question we often get from clients is how to decide your Amazon Ads Budget. Deciding your Amazon marketing budget for sponsored advertising is an important question to answer for brands and manufactures selling on Amazon. For new product listings and brands that are just getting started, advertising is essential for gaining traction and visibility. Existing brands can use an Amazon Ads budget to reach new customers and audiences that have not yet been exposed to your brand or reach shoppers at the moment they want to make a purchase. Failing to set a correct Amazon Ads budget strategy can leave your business without a clear sense of direction or resources required for selling on Amazon to be successful. This post will help you decide your Amazon Ads budget by offering a few different methods that your brand can implement including starting with a small budget and ramping up, calculate a percentage based off of previous months sales, and set a budget based on company sales goals.