Amazon Posts is an incredible Amazon Merchandising tool to showcase your products and capture the attention of potential Amazon customers. In this blog post, I will explain what Amazon Posts is, how to use it and how posts can increase brand visibility and engagement. For Brand Registered Amazon sellers, Amazon Posts offers increased brand visibility on the platform, allowing you to stand out against intense competition. For Amazon, incorporating Amazon Posts has lead to an improved customer experience by offering customers more visual and engaging content. Amazon Posts can boost sales by encouraging customers to explore brand’s curated feed. This lets customers discover new brands and products, learn more about products, increasing their satisfaction and loyalty. Amazon Sellers face limited brand exposure and struggle to differentiate themselves if they don’t use Amazon Posts. Without Posts, customers may miss out on discovering exciting new brands and products, limiting their shopping experience on Amazon. This blog post will what Amazon Posts are, How to Create them, Post Metrics and Best Practices.