Selling on Amazon using generative AI is a new frontier of opportunity for brands and manufacturers to merchandise and advertise their products. Generative AI is a type of artificial intelligence where software is able to produce new text, images, and audio with a provided input. Amazon announced a few new tools to help brands provide better content for Amazon customers in the form of more engaging product images and more effective product detail pages. For Amazon Sellers, this creates a unique opportunity to potentially save on image generation costs (not having to put together a professional photo shoot) and writing more engaging text copy. Generative AI can be a sales driver if the content that is created helps convert impressions and clicks into more sales and new ways to engage with customers. This post will explore what generative AI is and how Amazon is using it to provide tools to sellers that can help them create more engaging ads and product listing content for Amazon customers.
Complete Guide to Amazon Image Requirements
The goal of this post is to compile a complete guide to Amazon image requirements. For Brands selling on Amazon, the quality of your images makes a significant impact in capturing the attention of customers and driving conversions. We will explore the unique requirements, essential tips and insights for merchandising images across five key areas on Amazon: product detail pages, A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. By following these guidelines or sharing with your photographer, you can enhance your product's visibility, engage customers, and create a compelling visual experience that leaves a lasting impact. This will create a better shopping experience, better conversion percentages, and more sales for in your Amazon store.