Complete Guide to Amazon Video Requirements 2024

This post is the complete guide to Amazon video requirements in 2024. We'll cover the unique requirements for merchandising videos across five key areas on Amazon: product detail pages, Premium A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. Incorporating videos into your content will improve the experience you’re providing shoppers. Videos help increase sales, reduce returns, and drive customer engagement because they showcase information about a product that an image or description can’t portray. Knowing the specific requirements for each use case can help expedite your video submission process.

Amazon Product Detail Page Video Requirements

Here are the video requirements for submitting videos to your listings - 

  • .mp4 or .mov file that is under 5 GB (480p or higher is recommended)

Amazon Premium A+ Enhanced Brand Content Video Requirements

You can upload videos to your Preimum A+ Content using 3 different module types.

  • Premium Full Video Module

    • .mp4 file with a 960:540 minimum resolution

    • For the best customer experience, use the highest resolution possible

  • Premium Video with Text Module

    • .mp4 file with a 800:600 minimum resolution

    • For the best customer experience, use the highest resolution possible

  • Premium Video Image Carousel Module

    • .mp4 file with a 800:600 minimum resolution

    • For the best customer experience, use the highest resolution possible

Amazon Storefront Video Requirements

The Amazon storefront allows you to upload video content using 4 different module types.

  • Video Reveal

    • Video must be between 2 and 8 seconds long and not be larger than 4 MB.

    • Supported file formats include mp4, m4v, and mov

  • Video

    • Video must be at least 1,280 x 640 pixels, and less than 500MB

    • Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported

  • Background Video (silently autoplays and loops)

    • Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length

    • Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported

  • Split Section

    • This allows you to use Video modules and Background Video modules in 2 different sizes

    • Video Modules

      • Size Option 1

        • Video must be at least 640 x 640 pixels, and less than 500MB

        • Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported

      • Size Option 2

        • Video must be at least 450 x 320 pixels, and less than 500MB

        • Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported

    • Background Video Modules (silently autoplays and loops)

      • Size Option 1

        • Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length

        • Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported

      • Size Option 2

        • Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length

        • Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported

Amazon Posts Video Requirements

Here are the requirements for submitting video Posts.

  • Video Specs

    • Aspect Ratio

      • Vertical Video: 9:16

      • Horizontal Video: 16:9

    • Resolution

      • Vertical Video: 540 x 960 px or larger

      • Horizontal Video: 1280 x 720 px, 1920 x 1080 px or 3840 x 2160 px

    • Frame Rate

      • Vertical Video: 23.98, 24.0, 25.0, 29.97, 29.98 or 30.0 fps

      • Horizontal Video: 23.976, 23.98, 24.0, 25.0, 29.97, 29.98 or 30.0 fps

    • Codec

      • Vertical Video: H.264, H.265, HEVC, MPEG-4 or MPEG-2

      • Horizontal Video: H.264, H.265 or HEVC

    • File Size: 500 MB or smaller

    • File Format: MP4, MOV

    • Video Length: 6-45 seconds

    • Bit Rate: 1000 kbps or higher

  • Audio Specs

    • Language: Must match ad locale

    • Sample Rate: 44.1 kHz or higher

    • Codec: PCM, AAC or MP3

    • Bit Rate: 96 kbps or higher

    • Format: Stereo or mono

    • Audio stream: 0 or 1

Amazon Ads Video Requirements

You can upload videos to your Premium A+ Content using 3 different campaign types.

  • Sponsored Brand

    • Video Specs

      • Aspect Ratio

        • Horizontal Video: 16:9

        • Vertical Video: 9:16

      • Dimensions

        • Horizontal Video: 1280 x 720px, 1920 x 1080px or 3840 x 2160px

        • Vertical Video: 720 x 1280px, 1080 x 1920px or 2160 x 3840px

      • File Size: 500 MB or smaller

      • File Format: MP4 or MOV

      • Length: 6-45 sec

      • Frame Rate: 23.976, 23.98, 24, 25, 29.97, or 29.98 fps

      • Bit Rate: 1 Mbps or higher

      • Codec: Main or baseline

      • Video Stream: 1 only

    • Audio Specs

      • Language: Must match ad locale

      • Sample Rate: 44.1 kHz or higher

      • Codec: PCM, AAC or MP3

      • Bit Rate: 96 kbps or higher

      • Format: Stereo or mono

      • Audio Stream: 1 only

    • Video Guidelines

      • Letterbox or pillarbox formats: Videos must not have bars on any side of the video content

      • Video ads can’t have blank or black frames at the start or end of videos

      • Video ads can't end in ways that truncate a description (voice over, speech or written text) in the middle of a sentence

      • Sponsored Brands videos can’t contain fake functionality elements or social media watermarks encouraging customers to illicit a click or interact with the ad

  • Sponsored Display

    • Video Specs

      • Aspect ratio: 16:9

      • Dimensions: 1920x1080 (min)

      • Max file size: 500MB

      • File format: H.264, MPEG-2, MPEG-4

      • Length: 6-45 sec

      • Frame rate: 23.976, 24, 25, 29.97, 29.98, or 30 fps

      • Bitrate: 1 Mbps (min)

      • Video stream: 1 only

    • Audio Specs

      • Language: Must match ad locale

      • Sample rate: 44.1kHz or 48kHz

      • Codec: PCM or AAC

      • Bit rate:96 kbps (min)

      • Format: Stereo or mono

      • Audio stream: 1 only

  • Sponsored TV

    • Video Specs

      • Aspect ratio: 16:9

      • Dimensions: 1920x1080 (Minimum frame size)

      • File size: 500MB or smaller

      • File format: H.264, HEVC (H.265), MPEG-2, MPEG-4

      • Length: 6 to 45 secNew TagNew 

      • Frame rate: 23.976, 23.98, 24.0, 25.0, 29.97 (recommended), 29.98, 30.0, 48.0, 50.0, 59.94, 60.0, or 120.0 fps

      • Frame rate: Constant

      • Bitrate: 4 Mbps or higher (15 Mbps recommended)

      • Video stream: 1 only

    • Audio Specs

      • Language: Must match ad locale

      • Sample rate: 44.1, 48, or 96kHz

      • Codec: PCM, AAC, or MP3

      • Bit rate:192 kbps or higher

      • Format: Stereo or mono

      • Audio streams: 1 only

      • Audio channels: 2 (stereo) or more

FAQ - Frequently Asked Questions about Amazon Video Requirements

What types of videos are shown on Amazon?

Amazon allows product-related videos, including product demonstrations, tutorials, unboxing videos, installation or setup, and lifestyle content, as long as they adhere to Amazon’s Community Guidelines.

Where will my videos appear on Amazon?

Videos on Amazon are featured on product detail pages, Premium A+ content, Storefronts, Posts, and advertising campaigns.

Does Amazon review videos before they display video content?

Yes, Amazon will review the content of all video submissions before they are posted to any area.

What are Amazon’s video requirements?

The video requirements will depend on where you would like to upload your video. There are different specifications for each unique area.

Why is it important to use videos on Amazon?

Videos enhance the customer experience, boost conversion rates, reduce returns, and strengthen brand identity. 

What Amazon Ads feature video content?

Sponsored Brand, Sponsored Display, and Sponsored TV campaigns let you use video content in Amazon Ads.

Conclusion

Video is a core part of the customer journey because shoppers use it to discover products, make informed purchase decisions, and engage with brands they trust. Understanding where your videos can display and the unique requirements for each area will set you up for success when uploading your video content. If you have any questions for how to best merchandise the videos you have, or want to discuss your video and media strategy for Amazon, please reach out to Goat Consulting using the contact form below. 

About the Author

This post was written by Mike Gray, an Account Manager at Goat Consulting. Mike helps his clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. He has experience and expertise in taking the images clients have and merchandising them in the best way possible on Amazon. If you want help getting your videos added to Amazon, or assist with other aspects of selling on Amazon, Mike is happy to lead your account.