The Complete Guide to Amazon Video Requirements for 2026
Updated April 9, 2026
This post covers every set of Amazon video requirements you need to know in 2026, across the four major placements where video content lives on Amazon: product detail pages, Premium A+ Content, Amazon Storefronts, and Sponsored Ads campaigns. Each of these placements has its own resolution, file size, length, frame rate, and audio specs, and getting any of them wrong is one of the most common reasons a video gets rejected during Amazon's review process.
If you're looking for Amazon Posts video requirements specifically, note that Amazon officially discontinued the Posts program in June 2025, with the final shutdown completed on July 31, 2025. We cover what happened to Posts and where sellers should reinvest that content effort in the section below.
As a seller, video is one of the highest-converting content types you can add to your listings and advertising. Videos help increase sales, reduce returns, and drive customer engagement because they show shoppers information about a product that an image or bullet point can't communicate. At Goat Consulting, we've helped hundreds of brands get video content live on Amazon, and the single biggest source of wasted time is uploading a video that gets rejected because of a spec mismatch. This guide is meant to be the reference you can come back to every time you're preparing a new video for Amazon, so you can get it right on the first upload.
Amazon Video Placements at a Glance
Before getting into the individual specs, it helps to see each placement side by side. The four major placement types are product detail pages, Premium A+ Content, Amazon Storefronts, and Sponsored Ads campaigns (which include three campaign types: Sponsored Brands, Sponsored Display, and Sponsored TV). The requirements vary significantly between them, and the same video file usually can't be reused across all placements without modification.
| Placement | File Format | Max File Size | Length | Min Resolution |
|---|---|---|---|---|
| Product Detail Page | MP4, MOV | 5 GB | No fixed limit | 1280 x 720 (720p) |
| Premium A+ Content | MP4 | Varies by module | No fixed limit | 800 x 600 |
| Amazon Storefront | MP4, MOV, and others | 500 MB (Video module) | 2–20 sec (Background Video) | 640 x 640 to 1280 x 640 |
| Sponsored Brands Ads | MP4, MOV | 500 MB | 6–45 seconds | 1280 x 720 horizontal / 720 x 1280 vertical |
| Sponsored Display Ads | MP4 (H.264, MPEG-2, MPEG-4) | 500 MB | 6–45 seconds | 1920 x 1080 |
| Sponsored TV Ads | MP4 (H.264, HEVC, MPEG-2, MPEG-4) | 500 MB | 6–45 seconds | 1920 x 1080 |
Each of these placements is covered in detail below with every technical requirement and some practical tips for getting videos approved.
Amazon Product Detail Page Video Requirements
Product detail page videos appear in the main image carousel on your listing, alongside your product photos. These videos are one of the most valuable placements on Amazon because they show directly in the buy box area where customers make purchase decisions.
Technical specs:
File format: .mp4 or .mov
Maximum file size: 5 GB
Minimum resolution: 1280 x 720 pixels (720p), though 1920 x 1080 (1080p) is recommended
Aspect ratio: 16:9 horizontal is strongly preferred
Tips for approval:
Amazon reviews every product detail page video before it goes live, and the review typically takes 24 to 72 hours. The most common rejection reasons are references to pricing or promotional claims, mentions of other sellers or marketplaces, and content that doesn't match the actual product being sold. Keep your videos focused strictly on the product: how it works, how it's used, and what's in the box. If your video includes voiceover or on-screen text, make sure it's accurate to the current listing details, because claims that conflict with your product page can get flagged.
To add videos to your product detail page, you need to be enrolled in Amazon Brand Registry. Once you're enrolled, you can upload videos through the Seller Central "Upload & Manage Videos" tool or through the Enhanced Brand Content editor.
Amazon Premium A+ Enhanced Brand Content Video Requirements
Premium A+ Content is the upgraded version of A+ Content available to sellers in Brand Registry who meet Amazon's eligibility requirements. Premium A+ unlocks additional modules that let you add multiple videos, comparison charts, and interactive elements to your listings. For brands that qualify, it's one of the best tools for increasing conversion rates on high-consideration products.
Premium A+ Content supports three video module types, each with its own minimum resolution:
Premium Full Video Module
File format: .mp4
Minimum resolution: 960 x 540
Premium Video with Text Module
File format: .mp4
Minimum resolution: 800 x 600
Premium Video Image Carousel Module
File format: .mp4
Minimum resolution: 800 x 600
For the best customer experience, upload the highest resolution version of your video that fits Amazon's file size limits. The lower minimum resolutions are there for legacy compatibility, but modern Amazon shoppers are viewing listings on high-DPI mobile devices and large retina displays, so uploading a 960 x 540 video when you could upload 1920 x 1080 just makes your content look dated.
We've covered the full breakdown of Premium A+ Content in a separate post if you want more context on eligibility, module types, and strategy.
Amazon Storefront Video Requirements
Amazon Storefronts are customizable brand pages that let you build a multi-page shopping experience inside Amazon. Video is a core part of what makes Storefronts feel premium, and Amazon offers four different video module types for Storefront pages.
Video Reveal Module
The Video Reveal module plays a short video as the customer scrolls, then transitions to static content.
Length: 2 to 8 seconds
Maximum file size: 4 MB
Supported formats: .mp4, .m4v, .mov
Video Module
The standard Video module is a full-width video player that customers click to play.
Minimum resolution: 1,280 x 640 pixels
Maximum file size: 500 MB
Supported formats: .avi, .mov, .mpg, .mpeg, .mp4, .m4a, .m4v, .m4p
Background Video Module
Background videos autoplay silently in a loop behind your Storefront content, creating a dynamic visual without requiring interaction.
Resolution: 1280 x 640 (maximum height 1500)
Length: 2 to 20 seconds
Supported formats: .avi, .mov, .mpg, .mpeg, .mp3, .m4a, .m4v, .m4p
Split Section Module
The Split Section module lets you pair video modules and background video modules in two size options:
Video Module, Size Option 1
Minimum resolution: 640 x 640
Maximum file size: 500 MB
Video Module, Size Option 2
Minimum resolution: 450 x 320
Maximum file size: 500 MB
Background Video Module, Size Option 1 and 2
Resolution: 1280 x 640 (maximum height 1500)
Length: 2 to 20 seconds
For all Storefront video modules, use the highest resolution version of your video that fits within the file size limit. Background videos especially benefit from careful editing because they loop silently and become part of the visual environment of your Storefront page. Short, atmospheric, well-composed footage works far better than trying to cram a product pitch into 8 seconds of silent loop.
What Happened to Amazon Posts
Amazon officially discontinued the Posts program in mid-2025. New user access to the Posts tool ended on June 3, 2025, existing users had a short window to wind down active content, and the program was fully shut down on July 31, 2025. Any video content that sellers had previously uploaded to Posts is no longer live, and the Amazon Advertising dashboard no longer offers Posts as a content option.
If you're landing on this page because you were researching Amazon Posts video requirements, the short version is that Posts are gone, and any video content you were preparing for that placement should be redirected to one of the four placements that are still live. The closest functional replacement, for brands that want social-feed-style video content on Amazon, is a combination of Sponsored Brands video ads (for driving discovery in search results) and Amazon Storefront video modules (for building a brand-owned content experience shoppers can browse).
As a seller, the practical move is to take any video creative you had queued for Posts and repurpose it. Short vertical video from Posts generally works well as source footage for Sponsored Brands video ads with a quick aspect ratio and length edit, and the same footage can be dropped into a Storefront Video Reveal or Background Video module with minimal changes.
Amazon Ads Video Requirements
Amazon Advertising supports video in three campaign types: Sponsored Brands, Sponsored Display, and Sponsored TV. Each has its own technical requirements, and the rejection rate for video ads is higher than for product detail page videos because the review process includes additional policy checks around claims, functionality references, and branding.
Sponsored Brands Video Specs
Video specs:
Aspect ratio: Horizontal 16:9 or vertical 9:16
Dimensions (horizontal): 1280 x 720, 1920 x 1080, or 3840 x 2160
Dimensions (vertical): 720 x 1280, 1080 x 1920, or 2160 x 3840
Maximum file size: 500 MB
File format: MP4 or MOV
Length: 6 to 45 seconds
Frame rate: 23.976, 23.98, 24, 25, 29.97, or 29.98 fps
Minimum bit rate: 1 Mbps
Codec: H.264 (Main or baseline profile)
Video stream: 1 only
Audio specs:
Language: Must match ad locale
Sample rate: 44.1 kHz or higher
Codec: PCM, AAC, or MP3
Minimum bit rate: 96 kbps
Format: Stereo or mono
Audio stream: 1 only
Video guidelines (required to pass Amazon's review):
Videos must not have letterbox or pillarbox bars on any side
Video ads can't have blank or black frames at the start or end
Video ads can't end in ways that truncate a description, voice-over, or on-screen text in the middle of a sentence
Sponsored Brands videos can't contain fake functionality elements (like fake play buttons, cursors, or social media watermarks) encouraging customers to click or interact with the ad
That last rule is the most common source of Sponsored Brands rejections we see. If your video has any element that could trick a customer into thinking they're clicking a social media button or UI control that isn't real, Amazon will reject it. This applies even to decorative elements that look like buttons but aren't functional.
Sponsored Display Video Specs
Video specs:
Aspect ratio: 16:9
Minimum dimensions: 1920 x 1080
Maximum file size: 500 MB
File format: H.264, MPEG-2, or MPEG-4
Length: 6 to 45 seconds
Frame rate: 23.976, 24, 25, 29.97, 29.98, or 30 fps
Minimum bitrate: 1 Mbps
Video stream: 1 only
Audio specs:
Language: Must match ad locale
Sample rate: 44.1 kHz or 48 kHz
Codec: PCM or AAC
Minimum bit rate: 96 kbps
Format: Stereo or mono
Audio stream: 1 only
Sponsored Display video ads show on and off Amazon, including on third-party apps and websites in Amazon's advertising network. The broader distribution makes 1080p the practical minimum, and quality matters more because these ads are competing for attention outside the Amazon environment.
Sponsored TV Video Specs
Sponsored TV is Amazon's newest video ad format, placing your video in streaming TV environments like Prime Video, Freevee, Fire TV, and Twitch. Because it runs on televisions, the quality requirements are stricter than the other two Amazon ad types.
Video specs:
Aspect ratio: 16:9
Minimum frame dimensions: 1920 x 1080
Maximum file size: 500 MB
File format: H.264, HEVC (H.265), MPEG-2, or MPEG-4
Length: 6 to 45 seconds
Frame rate: 23.976, 23.98, 24.0, 25.0, 29.97 (recommended), 29.98, 30.0, 48.0, 50.0, 59.94, 60.0, or 120.0 fps
Frame rate type: Constant
Minimum bitrate: 4 Mbps (15 Mbps recommended)
Video stream: 1 only
Audio specs:
Language: Must match ad locale
Sample rate: 44.1, 48, or 96 kHz
Codec: PCM, AAC, or MP3
Minimum bit rate: 192 kbps or higher
Format: Stereo or mono
Audio streams: 1 only
Audio channels: 2 (stereo) or more
Sponsored TV ads are held to broadcast-quality standards because they're playing on TV screens in living rooms alongside content from major streaming services. If you're currently running video on Sponsored Brands or Sponsored Display, you'll likely need to re-export the source footage at higher bitrates before the same creative is eligible for Sponsored TV.
We've written more about Amazon's advertising ecosystem and campaign strategy for brands that want help building out their full advertising program across these formats.
Common Reasons Amazon Videos Get Rejected
Spec mismatches are the easiest rejection to avoid because they're objective, but most rejections we see fall into a second category: policy and content issues that require Amazon's human reviewers to flag. Here are the most frequent rejection reasons we see across all placements:
Pricing or promotional claims. Any reference to price, discounts, sales, or time-limited offers will get your video rejected. Amazon wants video content that stays evergreen and isn't tied to a specific promotional window.
References to other sellers or marketplaces. Don't mention Walmart, Target, competitor brands, or phrases like "also available at." Your video should treat the Amazon listing as the primary destination.
Customer reviews or star ratings shown on-screen. Even if the reviews are real, showing them in your video implies Amazon endorsement and will trigger a rejection.
Fake UI elements. Play buttons, cursors, social media icons, or other visual elements that could confuse a customer into thinking they're clickable are flagged immediately on Sponsored Brands video ads.
Content that doesn't match the listing. If your video shows a product in a color, configuration, or size that isn't available on the listing it's attached to, it will get flagged.
Audio issues. Low audio quality, sync problems, or silence where there should be voice-over will cause rejections on ad placements.
Incorrect dimensions, frame rate, or codec. The automated review catches these almost immediately, so check your export settings against the specs above before uploading.
Before submitting any video, it's worth running through this list as a pre-flight check. The review queue can take days, and a single flagged element usually means starting the approval clock over from scratch.
Video Thumbnail and Cover Image Requirements
For most Amazon video placements, you can also upload a custom thumbnail (sometimes called a cover image or poster frame). The thumbnail is the first thing a customer sees before they click play, and a strong thumbnail can meaningfully increase video views. Amazon has specific requirements for these as well.
Format: JPEG or PNG
Aspect ratio: Should match the video's aspect ratio (16:9 for horizontal, 9:16 for vertical)
Resolution: Match or exceed the video resolution
File size: Under 5 MB
Thumbnails follow Amazon's broader image requirements, which includes rules around text overlays, borders, and background content. If you want the full breakdown, we've covered Amazon image requirements for sellers in a separate post.
FAQ - Frequently Asked Questions about Amazon Video Requirements
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Amazon allows product-focused video content, including product demonstrations, tutorials, unboxing videos, installation or setup guides, and lifestyle content, as long as it follows Amazon's Community Guidelines. Videos that include pricing claims, competitor references, or customer reviews will be rejected.
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Videos appear in four main placements on Amazon: product detail pages (in the main image carousel), Premium A+ Content (within listing content blocks), Amazon Storefronts (as full-width modules or background loops), and Sponsored Ads campaigns (Sponsored Brands, Sponsored Display, and Sponsored TV). Amazon Posts, which previously supported video in brand feeds, was discontinued in mid-2025 and is no longer available.
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Yes. Amazon reviews every video submission before it publishes to any placement. Product detail page videos typically take 24 to 72 hours, while ad campaign videos go through a similar review process before the campaign can start serving impressions. Review times can be longer during peak seasons like Q4.
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1920 x 1080 (1080p) is the practical best choice for most Amazon video placements. It meets or exceeds the minimum resolution requirements everywhere except Sponsored TV, looks sharp on both mobile and desktop, and fits within the 500 MB file size limits when exported at reasonable bitrates. For Sponsored TV, 4K (3840 x 2160) is recommended.
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The most common rejection reasons are pricing or promotional claims, references to other sellers or marketplaces, customer reviews shown on-screen, fake UI elements that look clickable, mismatched content between the video and the listing, and incorrect technical specs like frame rate or codec. Review the "Common Reasons Amazon Videos Get Rejected" section above before resubmitting.
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Yes. Adding videos to the main image carousel on a product detail page requires Brand Registry enrollment. Brand Registry also unlocks access to A+ Content, Storefronts, and Sponsored Brands video ads, so if you're serious about video on Amazon, Brand Registry is effectively required.
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Three campaign types support video: Sponsored Brands, Sponsored Display, and Sponsored TV. Each has its own technical requirements, with Sponsored TV having the strictest quality standards because it runs on connected TV and streaming platforms.
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Video improves the customer shopping experience, boosts conversion rates, reduces returns, and builds trust in a brand because it shows shoppers information about a product that static images and bullet points can't convey. For customers who would normally need to handle a product in person before buying, video is often the difference between adding to cart and bouncing to another listing.
Wrapping Up Amazon Video Requirements
Amazon video content is one of the highest-leverage things you can add to your listings and advertising in 2026, but the technical requirements vary significantly between the four remaining placements, so the same source file usually can't be reused everywhere without modification. The most important things to get right are matching the correct spec for the placement you're targeting, avoiding the policy violations that trigger rejections (pricing claims, competitor mentions, customer reviews, fake UI elements), and using the highest resolution version of your video that fits within file size limits.
If you're building out a video content strategy for Amazon, the best approach is to shoot and edit master files at 1920 x 1080 or higher, then export purpose-specific versions for each placement. This lets you maintain a single source of truth for your brand's video content while still hitting the exact specs Amazon requires in each location.
Amazon's video specifications can change over time as new formats and placements roll out, so it's worth checking Amazon's video policies and specifications before submitting new content to catch any updates.
About the Author
This post was written by Will Tjernlund, the CMO and Co-Founder of Goat Consulting. Will helps lead the Goat Consulting team and their clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. Will has spent more than a decade helping brands and manufacturers build video content strategies across Amazon product detail pages, Storefronts, A+ Content, and Sponsored Ads campaigns, and has seen firsthand how much video quality and placement matter to customer conversion. If you want help getting your videos produced and live on Amazon, or assistance with other aspects of selling on Amazon, please reach out through our contact us form.
Originally published October 4, 2024. Updated April 9, 2026.