This post is the complete guide to Amazon video requirements in 2024. We'll cover the unique requirements for merchandising videos across five key areas on Amazon: product detail pages, Premium A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. Incorporating videos into your content will improve the experience you’re providing shoppers. Videos help increase sales, reduce returns, and drive customer engagement because they showcase information about a product that an image or description can’t portray. Knowing the specific requirements for each use case can help expedite your video submission process.
Amazon Product Detail Page Video Requirements
Here are the video requirements for submitting videos to your listings -
.mp4 or .mov file that is under 5 GB (480p or higher is recommended)
Minimum resolution of 1280 x 720 pixels (720p), 1920 x 1080 pixels (1080p)
Amazon Premium A+ Enhanced Brand Content Video Requirements
You can upload videos to your Premium A+ Content using 3 different module types. For the best customer experience, use the highest resolution possible.
Premium Full Video Module
.mp4 file with a 960:540 minimum resolution
Premium Video with Text Module
.mp4 file with a 800:600 minimum resolution
Premium Video Image Carousel Module
.mp4 file with a 800:600 minimum resolution
Amazon Storefront Video Requirements
The Amazon storefront allows you to upload video content using 4 different module types.
Video Reveal
Video must be between 2 and 8 seconds long and not be larger than 4 MB.
Supported file formats include mp4, m4v, and mov
Video
Video must be at least 1,280 x 640 pixels, and less than 500MB
Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported
Background Video (silently autoplays and loops)
Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length
Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported
Split Section
This allows you to use Video modules and Background Video modules in 2 different sizes
Video Modules
Size Option 1
Video must be at least 640 x 640 pixels, and less than 500MB
Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported
Size Option 2
Video must be at least 450 x 320 pixels, and less than 500MB
Avi, mov, mpg, mpeg, mp4, m4a, m4v, and m4p files are supported
Background Video Modules (silently autoplays and loops)
Size Option 1
Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length
Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported
Size Option 2
Video must be 1280 x 640, with a max height of 1500, and must be between 2-20 seconds in length
Avi, mov, mpg, mpeg, mp3, m4a, m4v and m4p files are supported
Amazon Posts Video Requirements
Here are the requirements for submitting video Posts.
Video Specs
Aspect Ratio
Vertical Video: 9:16
Horizontal Video: 16:9
Resolution
Vertical Video: 540 x 960 px or larger
Horizontal Video: 1280 x 720 px, 1920 x 1080 px or 3840 x 2160 px
Frame Rate
Vertical Video: 23.98, 24.0, 25.0, 29.97, 29.98 or 30.0 fps
Horizontal Video: 23.976, 23.98, 24.0, 25.0, 29.97, 29.98 or 30.0 fps
Codec
Vertical Video: H.264, H.265, HEVC, MPEG-4 or MPEG-2
Horizontal Video: H.264, H.265 or HEVC
File Size: 500 MB or smaller
File Format: MP4, MOV
Video Length: 6-45 seconds
Bit Rate: 1000 kbps or higher
Audio Specs
Language: Must match ad locale
Sample Rate: 44.1 kHz or higher
Codec: PCM, AAC or MP3
Bit Rate: 96 kbps or higher
Format: Stereo or mono
Audio stream: 0 or 1
Amazon Ads Video Requirements
You can upload videos to your Amazon Advertising using 3 different campaign types.
Sponsored Brand
Video Specs
Aspect Ratio
Horizontal Video: 16:9
Vertical Video: 9:16
Dimensions
Horizontal Video: 1280 x 720px, 1920 x 1080px or 3840 x 2160px
Vertical Video: 720 x 1280px, 1080 x 1920px or 2160 x 3840px
File Size: 500 MB or smaller
File Format: MP4 or MOV
Length: 6-45 sec
Frame Rate: 23.976, 23.98, 24, 25, 29.97, or 29.98 fps
Bit Rate: 1 Mbps or higher
Codec: Main or baseline
Video Stream: 1 only
Audio Specs
Language: Must match ad locale
Sample Rate: 44.1 kHz or higher
Codec: PCM, AAC or MP3
Bit Rate: 96 kbps or higher
Format: Stereo or mono
Audio Stream: 1 only
Video Guidelines
Letterbox or pillarbox formats: Videos must not have bars on any side of the video content
Video ads can’t have blank or black frames at the start or end of videos
Video ads can't end in ways that truncate a description (voice over, speech or written text) in the middle of a sentence
Sponsored Brands videos can’t contain fake functionality elements or social media watermarks encouraging customers to illicit a click or interact with the ad
Sponsored Display
Video Specs
Aspect ratio: 16:9
Dimensions: 1920x1080 (min)
Max file size: 500MB
File format: H.264, MPEG-2, MPEG-4
Length: 6-45 sec
Frame rate: 23.976, 24, 25, 29.97, 29.98, or 30 fps
Bitrate: 1 Mbps (min)
Video stream: 1 only
Audio Specs
Language: Must match ad locale
Sample rate: 44.1kHz or 48kHz
Codec: PCM or AAC
Bit rate:96 kbps (min)
Format: Stereo or mono
Audio stream: 1 only
Sponsored TV
Video Specs
Aspect ratio: 16:9
Dimensions: 1920x1080 (Minimum frame size)
File size: 500MB or smaller
File format: H.264, HEVC (H.265), MPEG-2, MPEG-4
Length: 6 to 45 secNew TagNew
Frame rate: 23.976, 23.98, 24.0, 25.0, 29.97 (recommended), 29.98, 30.0, 48.0, 50.0, 59.94, 60.0, or 120.0 fps
Frame rate: Constant
Bitrate: 4 Mbps or higher (15 Mbps recommended)
Video stream: 1 only
Audio Specs
Language: Must match ad locale
Sample rate: 44.1, 48, or 96kHz
Codec: PCM, AAC, or MP3
Bit rate:192 kbps or higher
Format: Stereo or mono
Audio streams: 1 only
Audio channels: 2 (stereo) or more
FAQ - Frequently Asked Questions about Amazon Video Requirements
What types of videos are shown on Amazon?
Amazon allows product-related videos, including product demonstrations, tutorials, unboxing videos, installation or setup, and lifestyle content, as long as they adhere to Amazon’s Community Guidelines.
Where do videos appear on Amazon?
Videos on Amazon are featured on product detail pages, Premium A+ content, Storefronts, Posts, and advertising campaigns.
Does Amazon review videos before they display video content?
Yes, Amazon will review the content of all video submissions before they are posted to any area.
What are Amazon’s video requirements?
The video requirements will depend on where you would like to upload your video. There are different specifications for each unique area.
Why is it important to use videos on Amazon?
Videos enhance the customer experience, boost conversion rates, reduce returns, and strengthen brand identity.
What Amazon Ads feature video content?
Sponsored Brand, Sponsored Display, and Sponsored TV campaigns let you use video content in Amazon Ads.
Conclusion
Video is a core part of the customer journey because shoppers use it to discover products, make informed purchase decisions, and engage with brands they trust. Understanding where your videos can display and the unique requirements for each area will set you up for success when uploading your video content. If you have any questions about how to best merchandise the videos you have, or want to discuss your video and media strategy for Amazon, please reach out to Goat Consulting using the contact form below.
About the Author
This post was written by Mike Gray, an Account Manager at Goat Consulting. Mike helps his clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. He has experience and expertise in taking the images clients have and merchandising them in the best way possible on Amazon. If you want help getting your videos added to Amazon, or assist with other aspects of selling on Amazon, Mike is happy to lead your account.