This post will cover how sellers can drive traffic to Amazon listings without Amazon Ads. Amazon offers multiple tools and resources that sellers can utilize to increase the viewability and traffic their products get such as merchandising techniques, promotions, and off-platform marketing. Let’s face it, Amazon Ads can be expensive. Lucky for Amazon sellers, there are a suite of resources to drive traffic to Amazon listings without spending any money on Ads. When sellers take advantage of the resources available, not only will customers be able to find their products more efficiently, but they will also be able to fully understand the value points that each product provides. If you can drive traffic and convert it to sales without the cost of spending on Amazon Ads, you will have a more profitable selling experience. This post will show you how to drive traffic to Amazon listings without Amazon Ads by best practices from merchandising, promotions, and sending traffic outside of Amazon to your listings.
Complete Guide to Amazon Video Requirements 2024
This post is the complete guide to Amazon video requirements in 2024. We'll cover the unique requirements for merchandising videos across five key areas on Amazon: product detail pages, Premium A+ content, Amazon storefronts, Amazon Posts, and advertising campaigns. Incorporating videos into your content will improve the experience you’re providing shoppers. Videos help increase sales, reduce returns, and drive customer engagement because they showcase information about a product that an image or description can’t portray. Knowing the specific requirements for each use case can help expedite your video submission process.
Change Your Storefront Link Name on Amazon
Have you ever wondered how to get a personalized storefront URL link or how to change your Amazon Storefront link name on Amazon? Having a proper URL link that navigates to your Amazon store that lists your brand name is important for your success on Amazon. In this blog post, we will guide you through the process of changing your Storefront Link name on Amazon. By customizing your storefront link, you can improve your brand visibility and create a direct path for customers to explore your product offerings on Amazon. As a seller, the ability to update the Storefront Link name ensures you can protect your brand image on Amazon and create a clear and easy way to navigate to your storefront. This benefits the end Amazon customer as they can find the products they are looking for, browse and learn about your products, and make a purchase. If your storefront link is generic or outdated it can result in decreased visibility and lost sales opportunities. Throughout this blog post, we will guide you through the step-by-step process of updating your Storefront Link name on Amazon. Additionally, we'll discuss what to do if you encounter challenges or if the changes to your Storefront don't work, and how to get your products added to your Store.