Amazon Brand Tailored Promotions is a Seller Central tool that lets Brand Registered sellers provide exclusive, targeted promotions to Amazon customers. Sellers select an audience (a cohort of customer segments that includes brand followers, past and prospective customers) and a percentage off, which shows a discount badge on the search results page, product detail page, and promotion shopping page exclusively for that audience. This Amazon merchandising promotion opportunity lets you reward loyal Amazon customers and convert potential buyers that may not have purchased into new customers.