This is a practical guide for how Amazon sellers can reach customers using Rufus and other Amazon AI tools. Rufus is the AI-powered shopping assistant available to Amazon customers that is designed to help save time and make more informed purchase decisions by answering a variety of shopping questions. As an Amazon seller, it is important to understand how customers shop in order to better reach your customers. AI tools are becoming more prevalent and normal as an avenue for shopping so sellers should consider not just the Amazon Search Bar but the other ways customers are engaging with your brand. By approaching Amazon Rufus from a seller’s perspective, you will set yourself apart from your competitors by capturing this growing trend of shopping behavior. This post will cover what Amazon Rufus is, a practical guide for how sellers can reach Amazon customers using Amazon Rufus, and other Amazon AI tools for Amazon Sellers.
Selling On Amazon Using Generative AI
Selling on Amazon using generative AI is a new frontier of opportunity for brands and manufacturers to merchandise and advertise their products. Generative AI is a type of artificial intelligence where software is able to produce new text, images, and audio with a provided input. Amazon announced a few new tools to help brands provide better content for Amazon customers in the form of more engaging product images and more effective product detail pages. For Amazon Sellers, this creates a unique opportunity to potentially save on image generation costs (not having to put together a professional photo shoot) and writing more engaging text copy. Generative AI can be a sales driver if the content that is created helps convert impressions and clicks into more sales and new ways to engage with customers. This post will explore what generative AI is and how Amazon is using it to provide tools to sellers that can help them create more engaging ads and product listing content for Amazon customers.