This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising unBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty.
Variations on Amazon provide convenience for customers by allowing them to view multiple related products on a single product detail page. Variations are what link products of various colors, sizes, etc. together on Amazon. The variation types Amazon offers to Sellers and Vendors include Size Name, Color Name, Pattern Name, and Scent Name just to name a few. Multiple levels of variation can be created to increase the number of products included in a variation (a Size Name x Color Name variation type for example). When considering variation strategy it is important to understand what variations types you have access to, how the products in your catalog are related, and how the individual listings or ASINs are currently set up on Amazon.com. In this article, we will cover the benefits of creating a variation, some basic terms, and concepts related to variations, how to set up a variation from scratch, and how to edit an existing variation.
Amazon Sponsored Brands Video Builder is a new self-service Amazon Ads tool for Amazon Sellers and Vendors to create Sponsored Brands video ads. Brands are able to use their image assets to create short video ads directly on the Amazon Ads platform instead of having to create and provide the video themselves. This tool helps brands focus on what you do best, such as developing new products and serving customers. Amazon customers are able to discover and engage with your brand. Videos in particular are a great way to explain product features and value propositions compared to still images alone. This post will cover what the Amazon Sponsored Video is, the requirements needed to create a Sponsored Brands Video, and how to create an Amazon Sponsored Video.
This blog post covers a new way to grow your direct-to-consumer (DTC) business: Buy with Prime. Buy with Prime empowers merchants to grow their DTC online store by providing shoppers fast, free shipping with transparent delivery times, free returns on eligible orders, and a seamless checkout experience millions of shoppers know and trust. Goat Consulting is proud to be a Buy with Prime Agency Partner and in this post we will cover what Buy what Prime is, Buy with Prime Requirements and how it can grow your DTC business.
The purpose of this post is to help you understand how to check if you are enrolled in Amazon Brand Registry. You may have been selling on Amazon for some time or find yourself in a new role at a brand or manufacturer and it may be unclear if your products sold on Amazon are brand registered. Brand Registry offers many merchandising, brand protection, advertising, and reporting tools. It is important to know if your products are brand registered, and enroll your brand in Brand Registry if you find you are not. Using the Brand Registry tools will help you sell more products, make better decisions using Brand Registry data, and provide a better shopping experience for your Amazon customers. We will discuss a few methods to better answer your question of “Am I Brand Registered?” including checking the United States Patent and Trademark Office (USPTO) website for an active status, attempting to enroll in Brand Registry, and checking areas on Amazon to see if Brand Registry is connected to your Seller Central account.
This post covers the topic of how to sign up for Amazon FBA (fulfillment by Amazon) and get started in outsourcing your order fulfillment activities. Amazon sellers who are currently merchants fulfilling Amazon orders, or brands and manufacturers that have not sold on Amazon will find this post helpful. Amazon customers expect a reliable shipping experience, and utilizing a best in class tool like Amazon FBA can give your business a competitive advantage by offering free Prime shipping to Amazon customers and outsourcing a task that is likely not a part of your core business. Failing to properly fulfill orders, shipping damage, or lost packages can result in Amazon customers not continuing to repurchase from your brand.
An important function of Fulfillment by Amazon for Amazon Sellers is to understand how to fulfill orders outside of Amazon with FBA Multi-Channel Fulfillment (MCF). For brands and manufacturers, order fulfillment can be a challenge. Your core competency might be in manufacturing or marketing your product; but very few brands and manufacturers are experts in shipping and fulfillment. This is where Amazon FBA Multi-Channel Fulfillment can really help, as sellers can fulfill orders from outside of Amazon using their Amazon FBA inventory. Customers expect orders to have fast, reliable shipping. When order fulfillment is not up to par, it can lead to poor customer satisfaction. On the flip side, if the order is delivered quickly, you can win a lifelong customer. Multi-channel fulfillment through FBA can take the workload out of shipping each individual order and turn the order fulfillment process digital and outsource the work to the experts at Amazon for order fulfillment.
This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.
This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.
This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
