This article describes what the 5665 error code is and how to list products without being brand registered on Amazon. We will discuss what the 5665 error is and explain exactly what the error message is saying. Next, we will describe how to list your products without brand registry in order to resolve the 5665 error. This will include information about what you need to provide to Amazon. We will finish by outlining the basic steps and summarizing best practices for resolving the 5665 error code.
How To Check If You Are Enrolled in Amazon Brand Registry
The purpose of this post is to help you understand how to check if you are enrolled in Amazon Brand Registry. You may have been selling on Amazon for some time or find yourself in a new role at a brand or manufacturer and it may be unclear if your products sold on Amazon are brand registered. Brand Registry offers many merchandising, brand protection, advertising, and reporting tools. It is important to know if your products are brand registered, and enroll your brand in Brand Registry if you find you are not. Using the Brand Registry tools will help you sell more products, make better decisions using Brand Registry data, and provide a better shopping experience for your Amazon customers. We will discuss a few methods to better answer your question of “Am I Brand Registered?” including checking the United States Patent and Trademark Office (USPTO) website for an active status, attempting to enroll in Brand Registry, and checking areas on Amazon to see if Brand Registry is connected to your Seller Central account.
Amazon Premium A+ Content on Seller Central
This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
Connecting your Seller Accounts and Products to Amazon Brand Registry
Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.
Amazon Brand Story
The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.
How to Contact Amazon Brand Registry
Amazon’s Brand Registry program helps sellers protect registered trade marks on Amazon and the Amazon Brand Registry team helps sellers with the process. There are a few ways for how to contact Amazon Brand Registry depending on where you are in the registration process and the reasoning behind your interest in contacting the Amazon Brand Registry team. Going through the correct support channel will resolve your issue quicker, and create a better shopping experience for Amazon customers.