This blog post covers a new way to grow your direct-to-consumer (DTC) business: Buy with Prime. Buy with Prime empowers merchants to grow their DTC online store by providing shoppers fast, free shipping with transparent delivery times, free returns on eligible orders, and a seamless checkout experience millions of shoppers know and trust. Goat Consulting is proud to be a Buy with Prime Agency Partner and in this post we will cover what Buy what Prime is, Buy with Prime Requirements and how it can grow your DTC business.
What is Buy with Prime?
Buy with Prime empowers US-based sellers to grow their DTC online store by providing shoppers with fast, free shipping with transparent delivery times and a seamless checkout experience millions of shoppers know and trust. With Buy with Prime, you will receive order information, including email addresses for customer orders, which you may use to provide customer service and build direct relationships with customers. For sellers already using Fulfillment by Amazon (FBA), Buy with Prime can be easily added to your online store because their inventory is already stored in Amazon fulfillment centers. You can get started by linking Buy with Prime to your Seller Central account and Amazon Pay account. Next you can import your existing Amazon product catalog information and use Amazon’s fulfillment services to start fulfilling orders from multiple sales channels with one pool of inventory. Using Amazon Pay, you can provide a seamless Buy with Prime checkout experience offering Amazon Prime members a fast, familiar way to pay using the shipping and payment information from their Amazon account.
How to Sign Up for Buy With Prime
Buy with Prime is still currently in beta and is currently taking applications from sellers who are interested in joining buy with prime, however Goat Consulting can help assist in seeing if you are a good fit for the program and coordinate with the Amazon team for implementation. For sellers with inventory in Amazon fulfillment centers, you must authorize Amazon to use your inventory stored in Amazon fulfillment centers to fulfill Buy with Prime orders. Once the linking is successful, your DTC orders through Buy with Prime will receive the same fast shipping as ordering from the Amazon store. The cost for using Buy with Prime depends on multiple factors, including product dimensions, weight, average selling price and number of units per Buy with Prime order. Sellers that do sell on Amazon.com are not required to have price and selection parity with their Amazon.com listings.
How can Buy with Prime help with Fulfillment?
Scaling your fulfillment capabilities can be challenging and capital intensive. Every incremental sale requires effort as you grow your ecommerce business. Utilizing Fulfillment by Amazon is a great way to scale your fulfillment operations while focusing on what your business does best. In this 2008 speech, Jeff Bezos explains how the beer makers used to have to also create their own electricity to brew their beer. The way they created the electricity did not affect the way their beer tasted but took much of the effort to produce. This analogy can be translated to order fulfillment. The way your product gets to the customer should be left to Amazon and you as a seller should focus on what makes your brand unique and special. When you sign up for Buy with Prime, your customers not only get the benefit of using their trusted Amazon account to pay through Amazon pay, but the purchase would be connected to your inventory within FBA and is automatically shipped to the customer.
Amazon Buy With Prime
Buy with Prime is a great program that allows you to harness Amazon’s fulfillment center network while customers can check out on your DTC site. Buy with Prime empowers merchants to grow their direct-to-consumer online store by providing shoppers with fast, free shipping with transparent delivery times and a seamless checkout experience millions of shoppers trust. With Buy with Prime, merchants will receive order information, including email addresses for customer orders, which they can use to provide customer service and build direct relationships with customers. For merchants already using Fulfillment by Amazon, Buy with Prime can be easily added to their online store because their inventory is already stored in Amazon fulfillment centers. If you have any questions about the Buy with Prime program, please click the contact us button below.