This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.