Variations on Amazon provide convenience for customers by allowing them to view multiple related products on a single product detail page. Variations are what link products of various colors, sizes, etc. together on Amazon. The variation types Amazon offers to Sellers and Vendors include Size Name, Color Name, Pattern Name, and Scent Name just to name a few. Multiple levels of variation can be created to increase the number of products included in a variation (a Size Name x Color Name variation type for example). When considering variation strategy it is important to understand what variations types you have access to, how the products in your catalog are related, and how the individual listings or ASINs are currently set up on Amazon.com. In this article, we will cover the benefits of creating a variation, some basic terms, and concepts related to variations, how to set up a variation from scratch, and how to edit an existing variation.