This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research
Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).
Amazon Merchant Fulfilled LTL Template for Large and Heavy Items
Amazon offers an Amazon merchant fulfilled LTL template for large and heavy items, which allows sellers to arrange freight delivery with Amazon customers for products that don’t fit the classic USPS, UPS, and Fedex packaging limits. This shipping template is another way Amazon is helping sellers offer more products and tools to provide an amazing customer experience, especially on a hot button issue like shipping. This Amazon merchant fulfillment LTL shipping template is perfect for sellers who have large products such as TVs, furniture, and large workout equipment. In this article, we will explore the shipping options for Amazon sellers using the merchant fulfilled shipping template, requirements to use the Amazon merchant fulfilled LTL freight shipping template, and the customer experience for buying products from Amazon merchant fulfilled LTL shipments.
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How to Utilize Amazon Listing Keywords and Avoid Keyword Stuffing
Amazon listing keywords are an essential part of optimizing your Amazon listing for any product. Knowing how to use these Amazon listing keywords and where to place them throughout your Amazon listing will help you to properly optimize your products on the Amazon webpage. Remember that optimization is an ongoing process that requires you to revisit the work you do to maintain the optimization of your listing.