Several Goat Consulting team members attended the Amazon Accelerate 2024 conference in Seattle last week. This was a great experience for us to learn about new and exciting programs across merchandising, fulfillment, advertising, reporting, and the Amazon customer experience. We were able to meet with Amazon employees and from our Seller Central partner networks from the Agency New Seller Success Team, Veeqo, and Buy with Prime. A major theme from the conference is that Amazon is continuing to invest in technology to enable Amazon sellers and partners to grow and reach customers in new and unique ways. The conference left us invigorated to apply new best practices and product features for our clients. Here is a recap of some of the new programs and features announced at Amazon Accelerate 2024.