As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.
Turn Challenges Into Competitive Advantages Focus on Policy Compliance on Amazon in 2025 - Reed Thompson
Amazon will continue to put an emphasis on policy compliance and account health for sellers in 2025. An Amazon leadership principle is “Success and Scale Bring Broad Responsibility”. For me, this shows that Amazon leaders are thinking about how the actions they are taking impact the different stakeholders of their decisions from customers, sellers, communities, and the planet. I anticipate Amazon will continue to enact and enforce policies to make the marketplace a safer place. As Amazon continues to grow in scale they continue to have a greater responsibility for the trust, health and safety with Amazon customers. This will require Amazon sellers to be on top of changes in policy both on and off Amazon, and take the appropriate action to maintain an active seller status. This may seem like more work or a bigger challenge to sell on the platform, but if you are successful in adhering to new policies then it can be a competitive advantage relative to other sellers in your category with more barriers to entry.
Create New Opportunities to Engage and Convert Sellers with Expanded Video Ads - Will Tjernlund
Amazon will increase the screen space dedicated to video ads. A decent portion of the Amazon search results page is already ads. I predict Amazon will change out the static banner ads and replace them with more video ads over time. Amazon will most likely allow for different types of targeting for specific videos based on where a customer may be in the purchase journey. Amazon will provide more tools using ai so that sellers can create video ads. Sellers who can embrace video to educate customers and build trust will win. I expect this trend to continue past 2025.
Stay Organized, Control Ownership, and Streamline Fulfillment in 2025 - Eric Sutton
Prioritizing accurate and detailed product identification remains a top priority in 2025. Types of product identification you’ll encounter include UPCs/GTINs, SKUs, ASINs and FNSKUs. Having clear organization of this information helps avoid fulfillment error, makes it easier to prove to Amazon your ownership of a product, makes your catalog more easier to navigate and reporting more digestible. Regarding UPCs/GTINs, we recommend that they be sourced from GS1 US, which is the organization that Amazon recognizes and validates ownership through. For SKUs, we recommend creating a consistent system for naming your SKUs that incorporates things like model number, color and size into the SKU name so that you can clearly organize and identify your catalog. In regards to FNSKUs, FNSKU mislabeling can cause significant fulfillment issues. Be sure to review and improve your internal labeling procedures if you see FBA fulfillment or inbound shipment receiving errors.
Boost Sales in 2025 with Amazon Promotions Especially on Key Events - Liz Carson
Competition on Amazon is only getting stronger and more diverse. It’s vital to use merchandising promotions on Amazon in 2025 to stand out against your competitors. Utilize promotions to drive sales, especially during key shopping events in 2025 like Father’s Day, Mother’s Day, Amazon Prime Day, Black Friday, Cyber Monday, and more. Shoppers expect deals on these major events, so be sure you are taking advantage of the extra traffic on Amazon. Prime Exclusive Discounts will continue to perform well in 2025, and we recommend including Deals, Coupons, Sales Prices, and BOGO promotions in your pricing strategy as well. These discounts create urgency and will help push shoppers to make a purchase decision. These promotions aren't just about capturing new customers on Amazon, they will also help you keep existing customers happy and loyal to your brand.
Leverage Amazon’s Tools to Stay Ahead With Market Research on Amazon - Stella Nelson
One of the most important and often overlooked aspects of marketing is product research. Most brands will conduct some basic competitor analysis when launching a new product but this isn’t the only time that this data should be considered. Categories evolve as hundreds of new brands and products are launched on Amazon each day. Customer preferences fluctuate and their search terms signal these changes. Amazon created the seller central tool, Product Opportunity Explorer, which provides a comprehensive summary of the most valuable customer and competitor data for a specific category. The data from this tool includes the top products, search terms, review insights, and trends for a niche, or specific product type. This reporting data is updated daily so sellers should revisit their market research every 2-3 months and make adjustments as needed. A category’s top brands will change as new products are launched so tracking and adjusting for this data is crucial for effective advertising and merchandising. Market research should not just be one part of a marketing strategy, but rather the underlying rationale behind it.
Boost Conversions with Clear Titles, Compelling Content, and Visual Appeal - Mike Gray
Sellers should focus on optimizing key listing elements to attract and convert customers in 2025. Since exposure to listings is brief and space is limited, effectively conveying value is crucial. Start with a clear product title that highlights the most relevant features and includes the brand name. Craft bullet points that describe key features and how the product will address customer needs. Use high-quality images, including lifestyle shots and infographics, to visually showcase the product's value. Incorporate video content into your listing to give shoppers an immersive experience and build trust. Enhance the listing with A+ Content that adds visual appeal, reinforces your brand identity, and introduce shoppers to more of the products you offer. Set competitive pricing and consider promotions, such as discounts or coupons, to boost conversions. Also ensure your listing complies with Amazon’s guidelines to avoid potential removal of the listing.
Drive Sales on Amazon in 2025 with Amazon Ads - Albert Podshivaylov
Amazon ads will play a major role in your brand's success in 2025 with the increasing number of sponsored placements on the platform. These PPC (Pay Per Click) ads will ensure that you product appears in prime locations like the search results and product detail pages which will help target highly relevant shoppers who are searching for your product. With Amazon's innovations like AI Generated Images, Sponsored TV ads, and the Amazon Market Cloud, sellers now have more tools to create engaging ads and gain deeper insight into their campaign performance. Amazon ads not only drive sales but also enhance brand visibility and awareness by appearing on external sites with sponsored display ads. With the rise in competition, utilizing strategic ad types will be a crucial to any brands success. Sponsored Products for individual items, Sponsored Brands for showcasing multiple products, and Sponsored Display for retargeting—is critical. In 2025, the ability to adapt to the rise in competition by utilizing the various different tools within the Amazon Campaign Manager will determine your brands success. Investing in Amazon ads is no longer optional but essential for growth.
Enhance your Product Listings Using Amazon’s AI Tools in 2025 - Matt McGinty
Educating customers about your products not only helps with conversions but also customer satisfaction. Some of the best ways sellers can do this is by using engaging lifestyle images and videos. These images can show the product in use or help communicate its value points to the customer. Videos will not only help show the product in use but also give consumers a good idea of how the product will look coming out of the box and its size. If sellers are unable to create or provide images and videos on their own, Amazon’s AI image generator can assist you with obtaining these. Sellers can select what product they want to use in the image and give the AI a description of what they want the image to be while also selecting a theme and the AI will create the content for you. Images and videos will help sellers maximize their selling ability and also help consumers connect more with your products and brands.
Find the Right Fulfillment Method That Works For You: Maximize Efficiency with FBA or Maintain Control with Merchant Fulfillment - Mac Richards
Shipping and Fulfillment is an essential piece of the puzzle when it comes to deciding to list your products on Amazon. If you can provide fast and reliable shipping for your customers, your chances of repeat purchases increases exponentially. The biggest fulfillment decision a seller can make is between Merchant Fulfillment and Fulfillment by Amazon (FBA). Some companies have the capabilities to warehouse and ship orders themselves, and so they select Merchant Fulfillment which gives them more control over the entire process. Other companies don’t want to hassle with the shipping of every individual order, so they decide to lean on Amazon’s network and select FBA, which also makes items eligible for Prime 2-day (or faster) shipping. While FBA is ultra-convenient, it also comes at a cost in the form of fees. As we enter 2025, it is important to research each fulfillment option and find the one that works best for you and your customers.
Conclusion
We hope you found these tips, predictions, and advice helpful and actionable for your business. Improving on each of these core tenants of your business will help you reach more goals in 2025 and beyond. If you have any questions or would like Goat Consulting to help you implement any of these changes and improvements. Please reach out through our contact us button below.