How to use Amazon Listing Quality Dashboard and Reports

How to use Amazon Listing Quality Dashboard and Reports

As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The listing quality dashboard and report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may be unique to the category and difficult to discover without the dashboard. Submitting this additional information helps Amazon.com and customers better understand your product.

How to Decide Your Amazon Ads Budget

How to Decide Your Amazon Ads Budget

A question we often get from clients is how to decide your Amazon Ads Budget. Deciding your Amazon marketing budget for sponsored advertising is an important question to answer for brands and manufactures selling on Amazon. For new product listings and brands that are just getting started, advertising is essential for gaining traction and visibility. Existing brands can use an Amazon Ads budget to reach new customers and audiences that have not yet been exposed to your brand or reach shoppers at the moment they want to make a purchase. Failing to set a correct Amazon Ads budget strategy can leave your business without a clear sense of direction or resources required for selling on Amazon to be successful. This post will help you decide your Amazon Ads budget by offering a few different methods that your brand can implement including starting with a small budget and ramping up, calculate a percentage based off of previous months sales, and set a budget based on company sales goals.

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Amazon Ads unBoxed 2022 Key Learnings

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Amazon Ads unBoxed 2022 Key Learnings

This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising unBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty.

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How To Create and Update Amazon Product Listings With Variations

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How To Create and Update Amazon Product Listings With Variations

Variations on Amazon provide convenience for customers by allowing them to view multiple related products on a single product detail page. Variations are what link products of various colors, sizes, etc. together on Amazon. The variation types Amazon offers to Sellers and Vendors include Size Name, Color Name, Pattern Name, and Scent Name just to name a few. Multiple levels of variation can be created to increase the number of products included in a variation (a Size Name x Color Name variation type for example). When considering variation strategy it is important to understand what variations types you have access to, how the products in your catalog are related, and how the individual listings or ASINs are currently set up on Amazon.com. In this article, we will cover the benefits of creating a variation, some basic terms, and concepts related to variations, how to set up a variation from scratch, and how to edit an existing variation.

Amazon Sponsored Brands Video Builder

Amazon Sponsored Brands Video Builder

Amazon Sponsored Brands Video Builder is a new self-service Amazon Ads tool for Amazon Sellers and Vendors to create Sponsored Brands video ads. Brands are able to use their image assets to create short video ads directly on the Amazon Ads platform instead of having to create and provide the video themselves. This tool helps brands focus on what you do best, such as developing new products and serving customers. Amazon customers are able to discover and engage with your brand. Videos in particular are a great way to explain product features and value propositions compared to still images alone. This post will cover what the Amazon Sponsored Video is, the requirements needed to create a Sponsored Brands Video, and how to create an Amazon Sponsored Video.

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How To Check If You Are Enrolled in Amazon Brand Registry

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The purpose of this post is to help you understand how to check if you are enrolled in Amazon Brand Registry. You may have been selling on Amazon for some time or find yourself in a new role at a brand or manufacturer and it may be unclear if your products sold on Amazon are brand registered. Brand Registry offers many merchandising, brand protection, advertising, and reporting tools. It is important to know if your products are brand registered, and enroll your brand in Brand Registry if you find you are not. Using the Brand Registry tools will help you sell more products, make better decisions using Brand Registry data, and provide a better shopping experience for your Amazon customers. We will discuss a few methods to better answer your question of “Am I Brand Registered?” including checking the United States Patent and Trademark Office (USPTO) website for an active status, attempting to enroll in Brand Registry, and checking areas on Amazon to see if Brand Registry is connected to your Seller Central account.

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Fulfill Orders Outside of Amazon with FBA Multi-Channel Fulfillment

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An important function of Fulfillment by Amazon for Amazon Sellers is to understand how to fulfill orders outside of Amazon with FBA Multi-Channel Fulfillment (MCF). For brands and manufacturers, order fulfillment can be a challenge. Your core competency might be in manufacturing or marketing your product; but very few brands and manufacturers are experts in shipping and fulfillment. This is where Amazon FBA Multi-Channel Fulfillment can really help, as sellers can fulfill orders from outside of Amazon using their Amazon FBA inventory. Customers expect orders to have fast, reliable shipping. When order fulfillment is not up to par, it can lead to poor customer satisfaction. On the flip side, if the order is delivered quickly, you can win a lifelong customer. Multi-channel fulfillment through FBA can take the workload out of shipping each individual order and turn the order fulfillment process digital and outsource the work to the experts at Amazon for order fulfillment.