As a seller on Amazon it is important to properly know how to set up an Amazon merchant fulfilled shipping template. The Amazon merchant fulfilled shipping template is the settings on the back end of Amazon Seller Central that Amazon sellers can create and assign to product listing offers that indicates the price and shipping expectations for Amazon customers. When Amazon shipping templates are set up correctly, Amazon customers have clear expectations when their order will arrive which will make for a better customer experience, more repeat business, and better Amazon product and seller reviews. For sellers, when the merchant fulfilled shipping templates correctly, the right amount of money is charged to the customer for shipping and the correct time is allowed for sellers to pick, pack, ship and time allotted for delivery. If an incorrect strategy around the shipping template is implemented, it can create a poor customer experience through a lost buy box, late delivery, incorrect charging of shipping, or unappealing merchandising offer to customers. This post we will touch on different strategies for Amazon merchant fulfilled shipping templates, Amazon shipping settings automation, and how to set up an Amazon merchant fulfilled shipping template on Seller Central.