The Amazon Inventory Performance Index (Amazon IPI) is the measure of an Amazon FBA seller’s inventory management effectiveness using FBA. As an experienced seller, you may have encountered Amazon IPI if you have limited restock and are unable to send in Amazon FBA inventory, or because you received an error stating you have reached the Amazon maximum inventory level for a SKU in your catalog.
In this post, we interview the top experts from around the world to see what Amazon will look like in 2021. U.S. e-commerce sales grew more than 30% between the first and second quarter of 2020. With this rapid expansion, comes a lot of rapid changes. We interviewed the most knowledgeable Amazon experts in a variety of different Amazon fields to see what they are predicting the next year has in store.
The Amazon Climate Pledge Friendly and program is a way for Vendors and Sellers on Amazon to be featured more prominently when products are certified by trusted third-party (and Amazon’s own) certification companies that meet sustainability standards and help preserve the natural world. Sellers on Amazon are incentivized to build products and packaging that are sustainable for the planet by rewarding these products with a special Amazon Climate Pledge Friendly badge in the search results page, a dedicated section outlining the sustainability efforts in the product listing page, and featured in the Climate Pledge Friendly section of the store. This program is another step in the Amazon’s Sustainability efforts and The Climate Pledge, a commitment by Amazon to building a sustainable business and to be net zero carbon across their business by 2040, 10 years ahead of the Paris Agreement.
Amazon’s Brand Registry program helps sellers protect registered trade marks on Amazon and the Amazon Brand Registry team helps sellers with the process. There are a few ways for how to contact Amazon Brand Registry depending on where you are in the registration process and the reasoning behind your interest in contacting the Amazon Brand Registry team. Going through the correct support channel will resolve your issue quicker, and create a better shopping experience for Amazon customers.
Amazon’s A+ content is very important to optimizing your listing and converting sales. This section of your product listing allows you to add more information regarding your product. You can include comparison charts, lifestyle photographs, your brand story, and more. Product descriptions are helpful, but A+ listings create a unique experience for the customer. Understanding why A+ content is important and how to make an A+ listing could be the deciding factor for a customer to buy your product.
Amazon listing keywords are an essential part of optimizing your Amazon listing for any product. Knowing how to use these Amazon listing keywords and where to place them throughout your Amazon listing will help you to properly optimize your products on the Amazon webpage. Remember that optimization is an ongoing process that requires you to revisit the work you do to maintain the optimization of your listing.
Amazon introduced a new type of sponsored brands advertising available for any brand registered seller called Amazon Sponsored Brands Video Ads. Amazon Sponsored Brands Video Ads are an effective way for sellers to deliver their message/selling points to consumers, increase traffic to their listings, and diversify their advertising.
Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.
On March 17th, Amazon announced to third-party sellers they have temporarily disabled inbound FBA shipment creation for non-essential items to Amazon Fulfillment Centers due to increased online shopping demand from COVID-19 until April 5th, 2020. Sellers and Vendors should investigate if their products are affected by this new policy and review the different Amazon selling business models and explore seller fulfilled options including merchant fulfilled for sellers and direct fulfillment for vendors in order to keep in stock for products.
