Amazon

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).

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Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon

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This post focuses on how to comply with Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon, if you have radio enabled devices you will now have to fill out an FCC Radio Frequency Emission Compliance attribute. On February 1st, 2021, Amazon announced that there would be new compliance measures in place for radio frequency device listings on Amazon.com at the end of February 2021. You will want to comply with this measure to improve your product listing and ensure all necessary information is available to Amazon. Providing as much information as you can is also helpful to your Amazon customers. If you do not update your listings to comply with this new policy, your performance on Amazon could suffer. You could risk having your listing taken down and lose out on sales. This post will outline what has changed and what measures you may have to take to ensure your listings are adhering to these compliance measures.

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Amazon Pesticide Marking Policy EPA FIFRA Pesticide Policy Amazon Compliance

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Amazon Pesticide Marking Policy EPA FIFRA Pesticide Policy Amazon Compliance

Amazon prioritizes customer safety and trust. In coordination with the Environmental Protection Agency and FIFRA, Amazon’s policies aim to minimize the amount of non-regulated Pesticide and Pesticide Device products listed on Amazon.

Why A+ Content is Important and How to Create A+ Listings on Amazon

Why A+ Content is Important and How to Create A+ Listings on Amazon

Amazon’s A+ content is very important to optimizing your listing and converting sales. This section of your product listing allows you to add more information regarding your product. You can include comparison charts, lifestyle photographs, your brand story, and more. Product descriptions are helpful, but A+ listings create a unique experience for the customer. Understanding why A+ content is important and how to make an A+ listing could be the deciding factor for a customer to buy your product.