2020 has been a hectic year for everyone, including Amazon. U.S. e-commerce sales grew more than 30% between the first and second quarter of 2020. With this rapid expansion, comes a lot of rapid changes. We interviewed the most knowledgeable Amazon experts in a variety of different Amazon fields to see what they are predicting the next year has in store.
We asked each expert which trend on Amazon they see accelerating in 2021. Below are their answers.
Franz Jordan - CEO Sellics
“We predict an even stronger push toward upper-funnel brand advertising: It’s clear that Amazon wants to foster a more engaging and immersive experience - beyond shopping. With Sponsored Brands video gaining two new placements, on the homepage and product details pages, and with Posts potentially being included in search results, brands will have more opportunities than ever before to share richer content. At the same time, both targeting and performance metrics will evolve in tandem - adding a new level of complexity to the entire ad landscape.”
Anthony Lee - CEO Signalytics
“For 2021 as far as product trends I see the continued success of home office and virtual school supplies.We may even see innovations in the space as new problems are uncovered. This presents a great opportunity for creative sellers.
On the shopping experience side, ecommerce will continue to grow leaps and bounds, so we will see innovation on the user interface side as well. More augmented reality experiences, more streamlined payment options. We'll probably also see other players start to gain traction.
For sellers, this means in 2021 more innovation on the ad-platform side as they move to other marketplaces and their own stores. More innovation in the website building side as well.“
Tony Cofrancesco - Pickfu
“Widespread use of ultra-professional creative assets across the entire listing. Over the past year, we've seen massive growth in the creative output on Amazon. From product packaging to promotional videos, sellers are doubling down on a more robust creative strategy that focuses on hitting aggressive conversion rate targets. You can expect to see large investments in creative strategy with competitors in even the smallest categories having a visual style that is nearly indistinguishable from what you'd see from Fortune 500 companies. These enhancements will cover all parts of the listing including areas that previously flew under the radar such as full-custom storefront designs and auxiliary branding videos. Market research will become more commonplace to validate and improve these creative concepts. “
Ihor Dubovetskyi - Profit Whales
"By managing millions of Advertising Ad Spend every month, we predict that Amazon will develop its ad instruments that can drive traffic from other sources. Basically, Amazon will be expanding its off-platform traffic sources that you can use to drive sales to your products. Twitch is a great example!"
After reading all of the experts’ responses, it’s clear that having high quality digital assets for your listing and advertising will be a major help in 2021. As Amazon allows more places to advertise, you will need more high quality assets to test and build out high converting ads. Video appears to be another major theme from the experts. Videos will become increasingly important when it comes to displaying your product, telling your brand’s story and having engaging advertising opportunities. If you have any questions about selling on Amazon, please click the contact us button below.