Why A+ Content is Important to Include on All Amazon Product Listings
Having a strong product listing title, bullet points, and product description alone seems like it would be enough to increase conversion, but Amazon’s A+ content is very important to optimizing your listing. This section of your product listing is a chance to include more details regarding your product. It allows you to answer customers’ questions before they have to ask about them. Product descriptions are helpful, but A+ listings create a unique experience for the customer. For mobile users, A+ content shows up above the bullet points, so it is even more valuable to the millions of Amazon mobile users.
Okay, We Understand Why A+ Content is Important, but What Actually is A+ Content?
By now, you have a good understanding of why A+ content is important, but what exactly is it? On a desktop or laptop, A+ content is below the product features, pictures, and description. It includes more information about your brand, the product, and it allows you to add pictures and graphics to enhance the customer experience. Below is an example of strong A+ content. The company Maxi-Cosi does a wonderful job of explaining its product and sharing its brand story through its A+ content.
You can view this product and its A+ content here on Amazon.
A+ content is a part of Enhanced Brand Content (EBC) but does not include all of the same features. EBC allows you to create a storefront that displays featured products and brand information. You can include anything from brand information to product specifications or comparison charts. It allows you to include dimensions or materials as well. The A+ content section is also a good spot to include more lifestyle or aesthetic pictures of your product.
Once You Understand Why A+ Content is Important, Gather the Required Content
Before writing a product listing or creating A+ content, you need to have knowledge of the product you are writing about. Any information that is useful to consumers should be included in your product listing, and the stuff that does not fit or deserves more detail should be included in the A+ section. Your A+ content should reiterate the information in your product listing and help break it down using visuals and charts. You’ll want to include brand information in this section as well. Sharing your brand story helps connect customers to your brand and its products. Adding pictures in the A+ section will enhance the overall experience for the customer. This is why A+ content is so important, it allows you to depict the lifestyle of your product and brand while helping customers learn more about your product. Collect all this information and select the appropriate pictures before you start creating your A+ listing.
More Than Why A+ Content Is Important but How To Create A+ Content
There are many components to a strong A+ listing, and you now know why it is important and what factors should be included in your content. So, how do you create A+ content? There are a few requirements that must be met before you can create A+ content.
You must have a professional selling account
The brand owners must be approved through the brand registry
The ASINs in the account must have the correct brand name titles.
Once these have been met, you can start creating your A+ listing. There are several modules available that you can use to create the best experience for your customers. Before you create the content, it is a good idea to familiarize yourself with these different modules so you know which ones are best for your products. It helps to create a draft of your A+ content in a document before publishing it so you can continuously update it before the content is live.
Having a strong A+ listing could be the factor that determines whether or not someone buys your product. That being said, take your time to create the A+ content. Make sure your photos are in the proper dimensions and that the information you relay in your A+ listing is accurate and easy to understand.
If you are interested in learning more, click below.