Amazon Growth

Amazon Climate Pledge Friendly

Amazon Climate Pledge Friendly

The Amazon Climate Pledge Friendly and program is a way for Vendors and Sellers on Amazon to be featured more prominently when products are certified by trusted third-party (and Amazon’s own) certification companies that meet sustainability standards and help preserve the natural world. Sellers on Amazon are incentivized to build products and packaging that are sustainable for the planet by rewarding these products with a special Amazon Climate Pledge Friendly badge in the search results page, a dedicated section outlining the sustainability efforts in the product listing page, and featured in the Climate Pledge Friendly section of the store. This program is another step in the Amazon’s Sustainability efforts and The Climate Pledge, a commitment by Amazon to building a sustainable business and to be net zero carbon across their business by 2040, 10 years ahead of the Paris Agreement.

Introduction to Sponsored Display Advertising on Amazon

Introduction to  Sponsored Display Advertising on Amazon

Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.