Amazon Best Practice

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Amazon Brand Story

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Amazon Brand Story

The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.

Amazon Product Review Guidelines and Frequently Asked Questions

Amazon Product Review Guidelines and Frequently Asked Questions

This post discusses Amazon product review guidelines and answers frequently asked questions around Amazon product reviews. We outline the questions, guidelines, and best practices related to interacting with product reviews as a seller on Amazon.

How to Create an Amazon Merchant Shipping Template

How to Create an Amazon Merchant Shipping Template

The goal of this post is to help third-party sellers understand how to create an Amazon Merchant Shipping Template. The past year has not only disrupted the way customers shop and purchase their goods, but also has changed the way that manufacturers and brand owners deliver goods to their customers. The most successful merchants on Amazon are leveraging a combination of Amazon’s Fulfillment By Amazon Program (FBA) and Seller/Merchant Fulfillment to deliver their orders. Whether you have historically used FBA and are creating your first Merchant Shipping Template, or you are an experienced Seller Central merchant shipper, the purpose of this blog post is to help you understand the basic requirements and best practices used when creating Merchant Shipping Templates.

How to Enroll in Amazon Subscribe and Save - Requirements and Fees for Amazon Subscribe and Save (for Sellers)

How to Enroll in Amazon Subscribe and Save - Requirements and Fees for Amazon Subscribe and Save (for Sellers)

Amazon Subscribe and Save is an FBA program that allows Amazon customers to sign-up for recurring, scheduled deliveries of products that they use frequently. This helps customers cut down on the frequent trips to the brick & mortar retailer in their neighborhood. When customers subscribe, they receive a base discount for the products they order. This base discount is funded by the seller of the item, and in some cases is funded by Amazon. The customer is also given the opportunity to customize how frequently their item needs to be delivered. To learn more, continue reading…

The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy

The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy

GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.

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How to Calculate Amazon FBA Fees - Understanding Amazon's Shipping and Fulfillment Fees

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How to Calculate Amazon FBA Fees - Understanding Amazon's Shipping and Fulfillment Fees

When using fulfillment by Amazon it is important to have an idea of what is going behind the scenes so you know how much it will cost. For the purpose of this post, we are going to break the fees down in terms of shipping the product into Amazon's Warehouse. What is charged while the item is at Amazon's warehouse and what the costs are for Amazon to ship your product to the end customer.

Amazon's New Customer Communication Policy, Tips for Amazon Customer Engagement

Amazon's New Customer Communication Policy, Tips for Amazon Customer Engagement

Amazon recently released updated Buyer Seller communication policy guidelines for Sellers in the Amazon.com marketplace. The new policy guidelines were announced in September 2020 and Amazon started enforcing the new policy on November 6th, 2020. The new policy changes many different aspects of Sellers Buyer communication, but most notably Amazon has made it clear that Sellers can proactively request reviews from customers and that order progress notification communication or emails like “order received” “order shipped” and “order delivered” are no longer permitted.

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How to Reclaim an Incorrectly Assigned Product ID, UPC, EAN on Amazon.com

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If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.

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How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon.com

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How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon.com

Accurate Product ID assignment in the Amazon marketplace is critically important. Inaccurate product ID assignment can lead to issues related to fulfillment and merchandising (product detail page display). If a product has been set up with an inaccurate Product ID, follow the steps below to request that the Product ID assignment is updated.

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How to Provide Manufacturers Proof to Amazon.com

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How to Provide Manufacturers Proof to Amazon.com

When Sellers request any change to product information on Amazon, Amazon Associates or Support may request “Manufacturers Proof” in order to verify that the requested changes are accurate. Product information can include but is not limited to Images, Product Detail Page Information, Variation Information like (Size Name, Color Name, Style Name), and Brand Name Attribution. Manufacturer’s Proof is an image or webpage that contains key information about a single item or SKU and clearly depicts or lists the Product ID (UPC, EAN) that the item or SKU is tied to on Amazon.com.

Manufacturer’s Proof is an image or webpage that contains key information about a single item or SKU and clearly depicts or lists the Product ID (UPC, EAN) that the item or SKU is tied to on Amazon.com.