If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.
Requirements to Reclaim a Product ID
Amazon uses the GS1 global database to validate ownership and assignment of product ID or GTINs (Global Trade Identification Number) which include UPCs and EANs. In order to claim ownership of a product ID, you will need to show that the product ID is licensed to your business entity in the GS1 global database.
Because Amazon relies on the GS1 global database to validate ownership, the product ID which is being claimed needs to be a GS1 US licensed GTIN which can either be a UPC or EAN. Before following the steps below make sure that you have your GS1 Prefix Certificate (which is available in your GS1 US account) on hand.
If the Product ID you are claiming ownership of is not a GS1 licensed Product ID, Amazon will not be able to validate ownership and you will not be able to reclaim the Product ID from the existing ASIN
Submitting a Request to Have an Incorrectly Used Product ID Released
The process for submitting the release request will depend on whether or not your brand is registered with Amazon Brand Services or not.
If the product is sold under a brand-registered brand tied to your account, contact Brand Services Support through your Brand Services/Brand Registry account.
Click Support
Contact Brand Support
Report a marketplace policy violation > Other marketplace policy violations>
Contact Reason: Owned and Registered Product ID incorrectly assigned GTIN: XXX ASIN: (List Fraudulent ASIN)
Describe your issue: In this description state that another seller has used your owned and registered GTIN to sell and distribute their product/s. State that you’d like the listing removed so that you can correctly set up and offer your products.
List the fraudulent ASIN that needs it’s listing deleted.
Provide the “Seller Name” that is currently offering the fraudulent ASINs listed.
Include a direct link to the product detail page of the fraudulent ASIN
Provide the Amazon Policy Link below directly in the case.
Additional items that should be attached as proof in the case include
GS1 Company Prefix Certificate
Picture of the GTIN labeled on your product
Link to Manufacturers Site
Link to GS1 registration database showing you as the registered owner. GS1 database linked here(link needed).
If the Product is sold under a brand that is not registered with Amazon Brand Services, you’ll need to submit the product ID correction request through standard Seller or Vendor Central Support.
Contact Support
Seller Central: Help > Contact Seller Support > Find Product IDs or request exemption.
Vendor Central: Support > Contact Us > Manage My Catalog > Item ID Update (EAN, SKU, UPC, Model #, ISBN)
In the case be sure to include a list of violating ASINs, the seller name offering the ASINs, and a direct link/s to the product detail pages of those ASINs. Also, share the Amazon Policy page linked below in the case.
Additional items that should be attached as proof in the case include
GS1 Company Prefix Certificate
Picture of the GTIN labeled on your product
Link to Manufacturers Site
Link to GS1 registration database showing you as the registered owner. GS1 database linked here (link needed).
Submit Case
If Amazon support is able to validate ownership and they approve your release request, the product ID will be released from the previously assigned ASIN and will be available for assignment to the correct item.
Goat Consulting helps our clients use or protect their product IDs in the Amazon marketplace. If you or your business have any questions about Product Identification in the Amazon marketplace or other Amazon.com topics, use the button below to contact us.