Amazon Brand Story

Eric Sutton

September 22, 2021

Increase Sales, Amazon Product Listings, Amazon Branding, Amazon Best Practice

The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.

Mike Gray

December 18, 2020

Amazon Storefronts, Amazon Branding

Amazon Storefront

Mike Gray

December 18, 2020

Amazon Storefronts, Amazon Branding

This post covers the subject of the Amazon Storefront, also called Amazon Stores, and how they improve the Amazon shopping experience. A professional-looking Storefront is a great way to drive sales, increase exposure, and control your brand. It should create a unique experience for the customer that differentiates your brand from your competitors. This post covers what is an Amazon Storefront, steps to create an Amazon Storefront, insights available from Storefront, and a collection of examples of Amazon Storefronts.