On Amazon, protecting your brand's reputation is crucial. In this blog post, we'll explore what do do if your Amazon listing is hijacked by third-party sellers. Having your listing hijacked can cause significant harm to your business, leading to a loss in sales and customer trust. In this post we will cover what having your listing hijack is, how to correct it if it happens, and most importantly, how to prevent it in the future. To learn more about the strategies that will help you protect your Amazon listings and maintain control over your brand, continue reading below.
Sell on Amazon Without Brand Registry Error Code 5461
This post will cover an overview of what error code 5461 is and how to list a product on Amazon Seller Central without Brand Registry for your brand. Amazon allows third-party sellers to sell products on Amazon and represent brands that are brand-registered. The error code 5461 can occur if you are trying to sell a brand you are affiliated with or if you have not gone through the Brand Registry yourself, but your products have been listed on Amazon. In order to protect Amazon customers and ensure that they are receiving authentic products, Amazon requires that all brand affiliates get approval from the Brand and Amazon to list and sell the product first. Not only can shoppers be confident in their purchases and shopping experience, but Brands will have the ability to reach and connect with a wider audience. This post will explore what error code 5461 is and the message you receive, as well as what information is required to provide to Amazon to move past it and begin selling your products. We will cover best practices for selling as a third-party seller for Brand affiliates.
How to Protect Your Brand With Amazon Brand Registry
Understanding how to protect your brand with Amazon Brand Registry is vital for selling on Amazon. Over the years you've worked hard building your brand by creating a name, tagline, logo, symbols, and registering intellectual property; all things that build trust and a connection between you and your customers. In order to maintain that trust, you need to take action to protect your brand on Amazon. You must learn about the tools and programs offered by Amazon through the Brand Registry program. Once registered on Amazon, you get access to automated tools and programs that help brands protect their intellectual property. Amazon customers benefit from this as it creates a trusted shopping experience by protecting fraudulent or bad actors on the Amazon Store. In this post, we will cover brand protection programs, the report a violation tool, Amazon Transparency, Project Zero, and the Counterfeit Crimes Unit.