This post will cover an overview of what error code 5461 is and how to list a product on Amazon Seller Central without Brand Registry for your brand. Amazon allows third-party sellers to sell products on Amazon and represent brands that are brand-registered. The error code 5461 can occur if you are trying to sell a brand you are affiliated with or if you have not gone through the Brand Registry yourself, but your products have been listed on Amazon. In order to protect Amazon customers and ensure that they are receiving authentic products, Amazon requires that all brand affiliates get approval from the Brand and Amazon to list and sell the product first. Not only can shoppers be confident in their purchases and shopping experience, but Brands will have the ability to reach and connect with a wider audience. This post will explore what error code 5461 is and the message you receive, as well as what information is required to provide to Amazon to move past it and begin selling your products. We will cover best practices for selling as a third-party seller for Brand affiliates.