Understanding how to protect your brand with Amazon Brand Registry is vital for selling on Amazon. Over the years you've worked hard building your brand by creating a name, tagline, logo, symbols, and registering intellectual property; all things that build trust and a connection between you and your customers. In order to maintain that trust, you need to take action to protect your brand on Amazon. You must learn about the tools and programs offered by Amazon through the Brand Registry program. Once registered on Amazon, you get access to automated tools and programs that help brands protect their intellectual property. Amazon customers benefit from this as it creates a trusted shopping experience by protecting fraudulent or bad actors on the Amazon Store. In this post, we will cover brand protection programs, the report a violation tool, Amazon Transparency, Project Zero, and the Counterfeit Crimes Unit.