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Amazon Virtual Product Bundles

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Amazon Virtual Product Bundles

Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.

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How to Get Frequently Bought Together Products on Amazon Detail Page

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How to Get Frequently Bought Together Products on Amazon Detail Page

How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.

Amazon Meltable Product Policy How to Sell a Meltable Product Using FBA

Understanding the Amazon Meltable Product Policy will ensure that you know how to sell a meltable product using Fulfillment by Amazon (FBA). As a brand owner, or distributor, that is selling a heat-sensitive product, it is your responsibility to comply with Amazon’s policies to ensure that when a customer receives the meltable product, it arrives intact and unmelted. In this post, we will cover the products Amazon defines as “meltable,” when customers can utilize FBA for the fulfillment of meltable products, how to file an appeal for misclassified products, and steps to take at the end of the meltable fulfillment window.


How to get Referral Fee Reimbursement From Amazon

How to get Referral Fee Reimbursement From Amazon

Amazon charges a referral fee every time you sell a product on their marketplace. These fees vary depending on the category. Amazon does its best to be as accurate as possible when charging referral fees, but sometimes they may be inaccurate. For example, Amazon may miscategorize your inventory and charge an incorrect referral fee. If this is inaccurate you may be paying unnecessary fees every time you sell an item on Amazon.

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How to Increase Prices on Amazon

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How to Increase Prices on Amazon

How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.

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Amazon FBA Fee Changes for 2022

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Amazon FBA Fee Changes for 2022

Amazon fees are ever-changing due to constraints including but not limited to macroeconomic effects, sales velocity, and competition. Depending on your product's size and category, the fee changes could impact your business in a variety of ways. In this post, we will cover the new fee changes to Amazon’s FBA program for 2022. It is very important to recalculate profit margin when large fee changes happen in order to make sure your product is priced appropriately. Below we will cover which product sizes were most negatively impacted, which product sizes were barely impacted, and other options for fulfillment moving forward. If you just have questions about calculating amazon fees, see our previous blog post.

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).

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Salvage Inventory Value With the Amazon Liquidation Program

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There are times when you just want to liquidate your Amazon inventory that is located within Amazon’s fulfillment centers. Your inventory may not be selling as you anticipated and you want to salvage some inventory value; or your products are approaching long-term storage fees. Luckily, there is a program called FBA Liquidations.

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Amazon Merchant Fulfilled LTL Template for Large and Heavy Items

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Amazon Merchant Fulfilled LTL Template for Large and Heavy Items

Amazon offers an Amazon merchant fulfilled LTL template for large and heavy items, which allows sellers to arrange freight delivery with Amazon customers for products that don’t fit the classic USPS, UPS, and Fedex packaging limits. This shipping template is another way Amazon is helping sellers offer more products and tools to provide an amazing customer experience, especially on a hot button issue like shipping. This Amazon merchant fulfillment LTL shipping template is perfect for sellers who have large products such as TVs, furniture, and large workout equipment. In this article, we will explore the shipping options for Amazon sellers using the merchant fulfilled shipping template, requirements to use the Amazon merchant fulfilled LTL freight shipping template, and the customer experience for buying products from Amazon merchant fulfilled LTL shipments.

Amazon Brand Referral Bonus

Amazon Brand Referral Bonus

Amazon Brand Referral Bonus program can be helpful for Amazon sellers who are driving external traffic. Previously if you had a large audience on your website, email list, or social media it could be difficult to measure the success of your advertising campaigns that were sending external traffic. This program provides an incentive to all brand-registered sellers to drive external traffic to Amazon. If all of your traffic is from within Amazon, this program will not be relevant to your business. Below we will cover what the Amazon brand bonus is, how to use it, who is qualified and what companies it may be helpful for.