Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.