This post discusses how to get product reviews on Amazon. We outline the options, guidelines, and best practices related to getting product reviews as a Seller on Amazon. Reviews provide social proof and information about the product. They allow Amazon customers to see from other Amazon customers the experience of the product. Higher ratings and more reviews can provide an indication that many other buyers have had a positive experience with the product.
Amazon Subscribe and Save is an FBA program that allows Amazon customers to sign-up for recurring, scheduled deliveries of products that they use frequently. This helps customers cut down on the frequent trips to the brick & mortar retailer in their neighborhood. When customers subscribe, they receive a base discount for the products they order. This base discount is funded by the seller of the item, and in some cases is funded by Amazon. The customer is also given the opportunity to customize how frequently their item needs to be delivered. To learn more, continue reading…
What is ACoS? ACoS stands for Advertising cost of sales (ACOS), and is the percentage of direct sales you made from the advertising campaign, which is calculated by dividing the spend on the campaign by the sales generated on the campaign. Understanding Amazon Advertising acronyms is important because these measurement tools can be used to take actions on campaigns to reach your advertising goals.
GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.
If you are going to hire an Amazon Account Manager or an Amazon Consultant, I recommend you partner with a team like Goat Consulting where each Amazon Account Manager on our team continually works toward becoming a better leader every day. Throughout this article, you will hear directly from our Amazon Account Managers about how they think about leadership of your Amazon account. The purpose of this post is to share the type of team we are at Goat Consulting and the leadership expectations we strive for, which includes: honesty & integrity, effective communication, and engagement.
Amazon Posts is a free tool that helps brand registered sellers increase brand awareness and customer engagement. It’s an image-based browsing experience that encourages shoppers to interact with your products and brands on Amazon. Through Posts, shoppers find inspiring content that highlights your brand story and values, demonstrates product use and drives product discovery. This is a great way to drive more traffic for free to your listing, which can increase sales.
When using fulfillment by Amazon it is important to have an idea of what is going behind the scenes so you know how much it will cost. For the purpose of this post, we are going to break the fees down in terms of shipping the product into Amazon's Warehouse. What is charged while the item is at Amazon's warehouse and what the costs are for Amazon to ship your product to the end customer.
This post focuses on how to comply with Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon, if you have radio enabled devices you will now have to fill out an FCC Radio Frequency Emission Compliance attribute. On February 1st, 2021, Amazon announced that there would be new compliance measures in place for radio frequency device listings on Amazon.com at the end of February 2021. You will want to comply with this measure to improve your product listing and ensure all necessary information is available to Amazon. Providing as much information as you can is also helpful to your Amazon customers. If you do not update your listings to comply with this new policy, your performance on Amazon could suffer. You could risk having your listing taken down and lose out on sales. This post will outline what has changed and what measures you may have to take to ensure your listings are adhering to these compliance measures.
GS1 US has recently released a single quantity offering of it’s GTIN product identification codes, with the aim of making the GTIN product ID more accessible to small businesses and sellers with few product offerings. Historically, GTINs could only be purchased in quantities of 10 or more, and a Company Prefix needed to be licensed. The new offering allows customers to license a quantity of 1 to 10 GTINs, for a one time cost. Read more to learn about GS1 new program.
Amazon recently released updated Buyer Seller communication policy guidelines for Sellers in the Amazon.com marketplace. The new policy guidelines were announced in September 2020 and Amazon started enforcing the new policy on November 6th, 2020. The new policy changes many different aspects of Sellers Buyer communication, but most notably Amazon has made it clear that Sellers can proactively request reviews from customers and that order progress notification communication or emails like “order received” “order shipped” and “order delivered” are no longer permitted.
