If you are going to hire an Amazon Account Manager or an Amazon Consultant, I recommend you partner with a team like Goat Consulting where each Amazon Account Manager on our team continually works toward becoming a better leader every day. Generally, our blog posts are about a particular topic for selling on Amazon, but I wanted to put out a post that discusses the types of leadership expectations we at Goat Consulting try to strive for in order to meet you, our clients, goals. Throughout this article, you will hear directly from our Amazon Account Managers about how they think about leadership of your Amazon account. The purpose of this post is to share the type of team we are at Goat Consulting and the leadership expectations we strive for, which includes: honesty & integrity, effective communication, and engagement.
Hire an Amazon Account Manager with Honesty & Integrity
At Goat Consulting, honesty & integrity means doing what you say you are going to do. This applies to all stakeholders including you, the client, our internal team, and working directly with Amazon. From as early as our first sales call to understand your goals and needs, we want to set a realistic expectation for the services we provide. During onboarding, the Goat Consulting Account Manager will outline the projects and timeline expectations for when we are going to get things done. We apply honesty & integrity to our work on Amazon. When merchandising and writing a product listing, we try to describe the product as truthful and accurate as we possibly can to manage customer expectations for what they will receive. This will result in a better customer experience for Amazon customers, more sales for you, and a greater chance at customer loyalty.
“With clients and the team, I always do what I say I will and am honest in all my actions which builds trust between us. I listen to the client's needs or problems and I take action on solving them, which shows that I care about their individual account and that I am earnest in my relationships with them.” - Liz Carson, Goat Consulting Amazon Account Manger
Hire an Amazon Account Manager with Effective Communication Skills
Communication is vital for a successful experience selling on Amazon and working with a third party Amazon Consulting firm. What makes Goat Consulting unique is that every client has a Goat Consulting Account Manager assigned directly to them as the point of contact. The Amazon Account Manger owns the relationship with you, from listening to your goals and desires for selling on Amazon, to executing projects to translate your marketing voice to reach Amazon customers, to communicating managerial reporting of account performance. This creates a relationship where Goat Consulting Account Managers are aligned with your overall business objectives. With years of experience, we know how to properly communicate with Amazon through phone or email case management to resolve technical or account issues that arise.
“When working with my clients I try to find a balance of listening to our clients goals and needs and pulling in strategy and best practices learned from my experience working on client’s Amazon accounts. As an Account Manager, I take full accountability for my clients’ presence on Amazon.com and treat each of my clients' business like it’s my own. It’s my mission to be constantly tuned in to our client's needs on Amazon and to manage their account toward their business goals.” -Eric Sutton Goat Consulting Operations Manager
Hire an Amazon Account Manager that is Engaged
We are Amazon experts, and continue to learn more about the Amazon marketplace through working on accounts and direct formal training. As a third party Amazon account management and marketing firm, we have a sole focus on the Amazon Marketplace. We are energized to learn about new opportunities, marketing and advertising initiatives on Amazon and share them with you and how we can apply them to your account to accomplish your goals. Working with Amazon accounts across different categories, products, and business models, we get invitations to Amazon programs which give our Goat Consulting Amazon Account Managers a leg up in experience and access for you when some of these programs are not known about. Aside from the consistent dialogue with our clients, we share fundamental knowledge through our Goat Consulting White Papers and share new updates and Amazon changes through our blog.
"Reacting to Amazon’s dynamic and quickly-growing platform is one of my favorite parts of being an Amazon Account Manager. The Amazon Marketplace is a volatile and ever-changing system that requires me to always stay attentive for new policies and programs. Our team utilizes our strong collective experience of the marketplace to understand and react to the impact changes. When new Amazon programs or systems are launched, I analyze the effects on my clients’ brands, and clearly communicate how to effectively utilize new tools." -Keaton Sieve Goat Consulting Account Manager
Amazon Account Management with Leadership Expectations
If you are looking for a partner to help you reach your goals for selling on Amazon, work with a team of leaders to help you accomplish them. At Goat Consulting we value honesty & integrity, effective communication, and engagement. Acting with these values can be a better experience for you and your company selling on Amazon. If this post resonated with you, I encourage you to reach out to start a conversation to see if Goat Consulting is the right partner for helping you sell on Amazon.