There are a variety of requirements to enroll your brand in the Amazon Brand Registry. Enrolling in Amazon’s Brand Registry service is crucial if you have a Seller Central or Vendor Central account. Brand Registry protects your brand and unlocks valuable tools that help establish brand credibility and build brand loyalty. This article explains what Brand Registry is, the benefits it provides, the enrollment requirements, and the steps to enroll your brand.
Connecting your Seller Accounts and Products to Amazon Brand Registry
Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.
Amazon Virtual Product Bundles
Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.
How to Get Frequently Bought Together Products on Amazon Detail Page
How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.
Salvage Inventory Value With the Amazon Liquidation Program
There are times when you just want to liquidate your Amazon inventory that is located within Amazon’s fulfillment centers. Your inventory may not be selling as you anticipated and you want to salvage some inventory value; or your products are approaching long-term storage fees. Luckily, there is a program called FBA Liquidations.
Amazon Merchant Fulfilled LTL Template for Large and Heavy Items
Amazon offers an Amazon merchant fulfilled LTL template for large and heavy items, which allows sellers to arrange freight delivery with Amazon customers for products that don’t fit the classic USPS, UPS, and Fedex packaging limits. This shipping template is another way Amazon is helping sellers offer more products and tools to provide an amazing customer experience, especially on a hot button issue like shipping. This Amazon merchant fulfillment LTL shipping template is perfect for sellers who have large products such as TVs, furniture, and large workout equipment. In this article, we will explore the shipping options for Amazon sellers using the merchant fulfilled shipping template, requirements to use the Amazon merchant fulfilled LTL freight shipping template, and the customer experience for buying products from Amazon merchant fulfilled LTL shipments.
New Amazon Seller Products and Services Announced at Amazon Accelerate 2021
Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.
Requirements to Sell on Amazon and List a New Product on Amazon
In this post we will cover the requirements to sell and list a new product on Amazon. . Amazon has become more specific overtime to what they need from you to get started on Amazon. We see this as a good thing as more strict account creation requirements that are in place will create a safer marketplace for Amazon customers from bad actors. Whether you are a 50 year old company that has sold through other channels in the past and this is your first time on Amazon or you are a brand new startup, we are here to help clarify what is required to create a Seller Central account and get your first product listed on Amazon’s marketplace.