This post covers Amazon Marketplace Product Guidance and how sellers can utilize it to get a better understanding of their brand's global demand, understand category metrics, and generate new product ideas through the new selection program. The Marketplace Product Guidance page covers global product demand, offering valuable insights into product demand in other countries, category insights with advanced performance data for categories and subcategories, and new selection recommendations for high-demand products not currently sold by you. The Marketplace Product Guidance includes the following tools: New Selection Program, Global Demand for your products, and Category Insights.
Brand Analytics Demographic Report on Amazon Seller Centra
The Brand Analytics Demographic Report on Amazon Seller Central provides key insights about customers, which can be used by sellers to better understand who is buying their products.. The Demographics report, located in the Brand Analytics dashboard. This report summarizes demographic information about a seller’s customer base, including age, gender, income, and more. With so much data, it can be difficult to interpret and effectively utilize this information. By breaking down the information and analyzing the key metrics, sellers can identify opportunities to customize their product offerings and connect with shoppers.