This blog post will cover how to calculate and improve your Conversion Rate on Amazon. I will explain what conversion rate is, how to calculate conversion rate from the reports provided by Amazon, the different types of conversion rates, what it means for your business on Amazon, and how you can improve it. It is important for Amazon Sellers to know their conversion rate so they can better understand how many customers who look at their product are actually purchasing. If a conversion rate is very high, you may be failing to reach new customers and expanding markets, if your conversion rate is very low, there may be something on the detail page or about your product that is preventing customers from making a purchase. A stable conversion rate is good for Amazon Customers, as it ensures they are finding and exploring new products, and are able to purchase ones that are a good fit. A good conversion rate for Amazon Sellers ensures the Amazon marketplace is working well and connecting sellers with buyers.