This post will help you learn how to improve customer service on Amazon with customer service insights, a new set of performance metrics for providing better customer service on Amazon. Amazon recently launched Customer Service Insights which are educational metrics for how merchant-fulflled sellers can improve their customer experience. Customer service can often be a sign that something went wrong in the process. By improving your customer experience you can actually turn this into a value proposition and delight customers by preventing issues from arising in the first place and keeping customers satisfied with their experience. If they have a great experience, they can even come back and buy more which bolsters your sales. This post will cover why customer service is important on Amazon, the new customer service insights metrics, and how to improve those metrics.
How to Improve Your Click-Through-Rate CTR on Amazon
In this blog post, we will cover what Click Through Rate is and how to improve your Click Through Rate on Amazon. We will cover why Click Through Rate is an important metric for your Amazon business and how to increase it. Click Through Rate is important because it reflects how effective your main image, title, and other listing factors are. This is crucial for capturing attention and increasing the number of customers who click on your listing. A high Click Through Rate shows that your product listing is highly optimized and your customers are clicking onto the detail page. A low Click Through Rate means that your listing isn't appealing enough for your customers to click on. For Amazon, a higher Click Through Rate indicates that customers are finding more relevant products in their searches. For Amazon customers, this translates to a faster and more satisfying shopping experience. Whether your goal is to increase sales through advertising or optimizing for profitability, improving your Click Through Rate can be one of the most important metrics to fully capitalize on your Amazon business.
Understand Product Demand with Amazon Marketplace Product Guidance
This post covers Amazon Marketplace Product Guidance and how sellers can utilize it to get a better understanding of their brand's global demand, understand category metrics, and generate new product ideas through the new selection program. The Marketplace Product Guidance page covers global product demand, offering valuable insights into product demand in other countries, category insights with advanced performance data for categories and subcategories, and new selection recommendations for high-demand products not currently sold by you. The Marketplace Product Guidance includes the following tools: New Selection Program, Global Demand for your products, and Category Insights.
How to Calculate and Improve Conversion Rate on Amazon
This blog post will cover how to calculate and improve your Conversion Rate on Amazon. I will explain what conversion rate is, how to calculate conversion rate from the reports provided by Amazon, the different types of conversion rates, what it means for your business on Amazon, and how you can improve it. It is important for Amazon Sellers to know their conversion rate so they can better understand how many customers who look at their product are actually purchasing. If a conversion rate is very high, you may be failing to reach new customers and expanding markets, if your conversion rate is very low, there may be something on the detail page or about your product that is preventing customers from making a purchase. A stable conversion rate is good for Amazon Customers, as it ensures they are finding and exploring new products, and are able to purchase ones that are a good fit. A good conversion rate for Amazon Sellers ensures the Amazon marketplace is working well and connecting sellers with buyers.
Brand Analytics Demographic Report on Amazon Seller Centra
The Brand Analytics Demographic Report on Amazon Seller Central provides key insights about customers, which can be used by sellers to better understand who is buying their products.. The Demographics report, located in the Brand Analytics dashboard. This report summarizes demographic information about a seller’s customer base, including age, gender, income, and more. With so much data, it can be difficult to interpret and effectively utilize this information. By breaking down the information and analyzing the key metrics, sellers can identify opportunities to customize their product offerings and connect with shoppers.