The Brand Analytics Demographic Report on Amazon Seller Central provides key insights about customers, which can be used by sellers to better understand who is buying their products.. The Demographics report, located in the Brand Analytics dashboard.  This report summarizes demographic information about a seller’s customer base, including age, gender, income, and more. With so much data, it can be difficult to interpret and effectively utilize this information. By breaking down the information and analyzing the key metrics, sellers can identify opportunities to customize their product offerings and connect with shoppers.