This post will help you learn how to improve customer service on Amazon with customer service insights, a new set of performance metrics for providing better customer service on Amazon. Amazon recently launched Customer Service Insights which are educational metrics for how merchant-fulflled sellers can improve their customer experience. Customer service can often be a sign that something went wrong in the process. By improving your customer experience you can actually turn this into a value proposition and delight customers by preventing issues from arising in the first place and keeping customers satisfied with their experience. If they have a great experience, they can even come back and buy more which bolsters your sales. This post will cover why customer service is important on Amazon, the new customer service insights metrics, and how to improve those metrics.