Amazon recently announced that Amazon Prime Day 2024 will be taking place on July 16th and 17th. Amazon Prime Day is a two-day event that takes place every year in mid-July, where shoppers can take advantage of big deals from their favorite brands on Amazon. For brands, Prime Day is a great opportunity to get in front of new potential customers, increase sales and is one of the biggest shopping events outside of Black Friday. In this blog, we will cover the best practices and strategies that brands should follow before, during, and after Prime Day to maximize your potential sales.
Amazon Ads Sponsored Brand Video
Amazon Ads Sponsored Brand Video ads is a campaign style to help brands and manufactures drive brand awareness and consideration for their brand and products on Amazon. Amazon customers can be targeted through keywords, categories and products for a short video to appear in the search results page, where Amazon customers are ready to make a purchase. As customers continue to engage with short form video, this Amazon ad campaign can increase awareness and impressions so that when a customer is ready to make a purchase they think of your brand and products. This post will cover an overview of Amazon Ads Sponsored Brands, how to set up an Amazon Ads sponsored brand video campaign, and how Sponsored Brand Video can make your entire advertising strategy more effective.
Amazon Ads Sponsored TV
The Amazon Ads Sponsored TV campaign type was introduced at the Amazon unBoxed conference in 2023. Amazon Sponsored TV is a new advertising offer within Amazon Ads that enables brands of all sizes that sell on Amazon in the US to reach audiences on streaming TV services. Amazon Sponsored TV is particularly helpful for small to medium-sized brands, providing a cost-effective and accessible means to engage in the quickly growing audience segment of cord-cutters. This new ad type allows Amazon sellers to reach more customers, build brand awareness, and in turn, increase sales. This post will cover more information about Amazon Ads Sponsored TV, the video requirements for Sponsored TV ads, steps for setting up an Amazon Sponsored TV ad, and how to continually improve upon your ad performance.
Amazon Creator Connections Sellers Working with Influencers
Amazon Creator Connections is an Amazon Ads program where sellers and vendors can connect with content creators, influencers, affiliates, and Amazon Associates. Through the self-service portal, sellers can provide an additional bounty amount to content creators who promote their products to their audience. When shoppers follow an influencer they like, there is an added layer of trust that the influencer is promoting quality content that fits the needs of a brand's customer base. This unique marketing opportunity is a great way for sellers and vendors to work with influencers to promote their products to drive awareness and sales.
Amazon Ads Campaign Structure
Understanding the Amazon Ads campaign structure and components is important for knowing how to draft and properly organize your ads. We will cover each level of structure in the Amazon Ads console, explaining what they mean and how to use them in creating your campaigns. This includes portfolios, campaign & campaign name, campaign type, ad groups, ads, target, and bids.