Amazon Creator Connections is an Amazon Ads program where sellers and vendors can connect with content creators, influencers, affiliates, and Amazon Associates. Through the self-service portal, sellers can provide an additional bounty amount to content creators who promote their products to their audience. When shoppers follow an influencer they like, there is an added layer of trust that the influencer is promoting quality content that fits the needs of a brand's customer base. This unique marketing opportunity is a great way for sellers and vendors to work with influencers to promote their products to drive awareness and sales.