In today’s competitive Amazon marketplace, understanding your brand’s performance at every stage in the customer journey is essential. Amazon Advertising’s new Brand Metrics reporting provides impactful insights that track shopper interactions from initial brand awareness through consideration to final purchase compared to other brands in your category. These new tools let you see what competitors are doing and give you new insights into the market. The attribution of this data is unique compared to existing reporting. Reporting includes performance across products in your brand, regardless of the party offering the product. This provides brand owners and manufacturers who may not directly offer all SKUs in their catalog with unique insight into product and brand performance. Using these insights, brands can optimize ad campaigns, refine product listings, and build lasting customer relationships.