Amazon recently announced that Amazon Prime Day 2024 will be taking place on July 16th and 17th. Amazon Prime Day is a two-day event that takes place every year in mid-July, where shoppers can take advantage of big deals from their favorite brands on Amazon. For brands, Prime Day is a great opportunity to get in front of new potential customers, increase sales and is one of the biggest shopping events outside of Black Friday. In this blog, we will cover the best practices and strategies that brands should follow before, during, and after Prime Day to maximize your potential sales.