Brands that are new to selling on Amazon could get up to $50,000 in bonuses from Amazon with Amazon Perfect Launch. Getting money back in the first 90 days, while testing new Amazon programs is a win-win situation. If you are new to selling on Amazon, you could be leaving money on the table and losing out on different opportunities to get your products in front of potential customers. In this post, we will be covering the requirements for Amazon Perfect Launch, the different Amazon Perfect Launch Programs, how they are calculated, and a full list of incentives and the terms and conditions that apply.
Requirements for Amazon Perfect Launch
Amazon Perfect Launch was designed as a way to incentivize new sellers to try selling on Amazon. Amazon Perfect Launch was also designed to get new sellers to try the different programs that Amazon has available so that you can maximize impressions and sales. To be an eligible seller you must have a professional selling plan and have a buyable ASIN (a product listing) in the US on January 1st, 2022, or later. To be eligible for new Brand Owner Benefits you must have brand registry. To be eligible for new Fulfillment by Amazon (FBA) seller benefits, you must participate in the FBA program and have inventory in stock at an Amazon Fulfillment center. Lastly, to be eligible for Amazon Coupons benefits, you must create a coupon within 12 months of listing your first ASIN. Check Amazon for any other requirements to participate in Amazon Perfect Launch.
The Different Amazon Perfect Launch Programs
The potential benefits of using Amazon Perfect Launch fall into three categories. The first category is Brand Registry and this will help you unlock rebates for Brand Registry, Vine, and Transparency. The next category is the Fulfillment by Amazon Benefits. In this category, you will redeem rebates using Amazon’s FBA program, Amazon’s Partner Carrier program, or Amazon Global Logistics Program. The last category is Amazon Advertising. You may get paid back if you enroll in sponsored product ads or set up coupons for your products. To learn more about these different programs, how much they earn and the terms and conditions read the section below.
Full List of Amazon Perfect Launch Programs
Brand Registry - 5% bonus up to your first $1,000,000 in branded sales within the first six months
Vine - $200 credit if you get brand registered and are identified as the brand owner within the first six months
Transparency - $100 credit if you complete brand registry and are identified as the brand owner within the first six months
Fulfillment by Amazon (FBA) - 90 days free storage (120 days if shoes or apparel) and 180 days of free liquidation of 50 units (100 if its shoes or apparel) by sending inventory into FBA in the first twelve months
Amazon Partnered Carrier Program - $100 off inbound shipping by sending inventory into FBA in the first twelve months
Amazon Global Logistics - $200 off fulfillment fees by sending inventory into FBA in the first twelve months
Sponsored Products - $200 credit by sending inventory to an FBA in the first twelve months Also, you must launch a Sponsored Products campaign for an FBA ASIN for the first $100 in credits. If you advertise for over 30 days you get the other $100
Coupons - $50 credit if you create a coupon within the first twelve months of listing an ASIN
See Amazon for all the details, terms, and conditions about the new seller incentives.
Conclusion
Getting money back and learning about new Amazon programs is an incredible way to get started when you are new to selling on Amazon. If you meet all the requirements, there should be no reason why you should not try to earn back some of the fees you will pay to Amazon. If you are interested in selling on Amazon and enrolling in the Amazon Perfect Launch programs please click the contact us button below for help.