This blog post covers the Amazon compliance topic around selling seeds and plants on Amazon. In late June, many sellers received a notice that your product has been identified as a live plant of seed listed outside of the SEEDS_AND_PLANTS or PLANT_SEED categories with the risk of product removal from the Amazon store. The goal of this post is to help you understand what action you need to take in order to comply with Amazon’s policies and retain active products and account for selling on Amazon. Amazon is enforcing the rules, laws, and guidelines outlined by the USDA and other government bodies around the selling of plant and seed products in order to maintain a healthy environmental ecosystem. We will cover an overview of the plant and seed products policy, requirements for selling plants and seeds on Amazon, and the performance notification and action required from seeds and plants on Amazon.
Manage Your Compliance Selling on Amazon
Amazon helps brands and manufacturers ensure proper product safety and documentation through the Manage Your Compliance tool when selling on Amazon. Offering safe and compliant products on Amazon is a baseline necessity for selling on Amazon. Generally, we focus on how we can increase sales or perform better in Amazon Advertising. However, the ability for a customer to purchase or even use Amazon Advertising goes away if your product is removed from the Amazon store due to a lack of documentation supporting that your product is safe to be sold. At Goat Consulting, we consider risk mitigation a top priority when leading accounts, and we strive to ensure your listings and accounts remain active. A more compliant, and safer Amazon store will build more trust with Amazon customers. More trust with Amazon customers will raise the tide for all sellers on the platform. If you have any questions about Amazon policy and compliance, please reach out to Goat Consulting to see how we can help. This post will cover an overview of the Manage Your Compliance tool, how to use the compliance reference guide for known compliance requirements, and how to submit requested compliance documents.
Verify Amazon Account Information INFORM Consumers Act
Amazon sellers need to verify Amazon account information to comply with the INFORM Consumers Act by June 27, 2023 to avoid account deactivation. You may have recently received an email notification or a warning on your homepage stating “Your Account is at risk of deactivation - A critical event has occurred with your account that has caused it to be at risk of deactivation”. This is a notification that you are required to update or re-verify your account information. It is important that sellers comply and take action to resolve any Amazon Compliance issues in order to ensure an active and healthy selling account.