The Amazon Ship in Product Packaging program can help you reduce costs by minimizing packaging, damages, and FBA fees. This program is available to all sellers who use Fulfillment by Amazon (FBA) starting February 5th, 2024. The SIPP program, formerly known as Ships in Own Container (SIOC), reduces packaging by verifying products that can be shipped without an Amazon box, envelope, or bag and arrive to customers undamaged. Qualified products will ship in their own branded product packaging without any additional Amazon packaging material. This lowers FBA fees, reduces waste, and increases brand awareness to connect with customers. If you’re thinking of redesigning your product packaging or curious if your current packaging qualifies, continue reading to understand the benefits, packaging requirements, and testing requirements for the Ships in Product Packaging program.